Conversion Rate Optimisation

What is your Website Conversion Rate?

Conversion Rate Optimisation isn't a new concept with the advent of digital marketing. Sales and marketing experts have known long before websites that it is important to look for ways to increase the number of sales you get from the leads you've generated. After all, it makes no sense to spend more time, effort and money on generating more and more leads if you aren't converting many of these into sales. The same goes for online marketing.

Conversion Rate Optimisation?

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Website Conversion Optimisation

We always look at websites in the same way you would look at a physical store. There is no point advertising to get people into your store if they then don't buy anything off you. Similarly, there is no point using search engine optimisation to get more traffic to your website only to have them leave before filling in a form or buying something from your site. So with all our web marketing plans we include some form of conversion rate optimisation.

What is a Website Conversion?

That's a great question and the most important consideration when beginning a website strategy. What do we want visitors to do when they come to your website. If it is an online store then the obvious answer is sales. However, if your website is for a Plumber etc, then it would be an enquiry webform (or maybe a phone call).

What about Primary and Secondary Conversions?

Now we know what the conversions are we want on our website, we need to decide which are our primary and what are our secondary. Your primary conversions would generally be those that could lead directly to a sale (eg. online sale or webform). Whereas, your secondary conversion would be those that either move a website visitor along your sales funnel or help promote your website to someone else (eg. newsletter sign up or share on social media etc).

Conversion Rate Optimisation Strategies

There are many different ways you can go about improving your websites' conversion rate. Some of the main strategies we use are:

  • Split Testing
    This is where we create a second version of a web page and then send half the website visitors to each. This allows us to then track which page converted the best.
  • Heat Mapping
    Heat mapping technology allows us to see where people are clicking on your website. This obviously allows us to see if they are doing what we want them to do and we can make changes to see what happens.
  • General Analytics
    We are always looking at your website analytics to see if there are any areas of your website that convert better than others. If so, we work out why and make changes.

So if you'd like to know more about conversion rate optimisation, why not talk to us about how we can help. Simply call us on 1300 399 515 or fill in an online enquiry form.

Our Accreditations

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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