Digital Marketing for Small Business
Keep up to date with everything in the digital marketing space.
New Smartyr Projects Module Added To Smartyr Dxp
How often have you visited a website with a "Latest Projects" tab, and when you go to view the projects, there are only a few from years ago when the website was first built? Maybe your own site is guilty of this? The idea to show your projects to potential customers was a great one, but it was j......
Google Search Core Update March 2025
Google did their first core update to the search algorithm for 2025. This follows on from the 2 core updates they did at the end of last year, in November and December. It started on the 13th March and was completed on the 27th March. Before we look at what the possible impacts are, you might wan......
Google Core Update: November 2024
Google announced on the 12th November that they had released their latest Google Algorithm core update. If you’ve read our info page on the Google Algorithm, you will know that a core update is significant and aimed at improving the overall search quality. It isn’t aimed at speci......
Have You Heard About The Technology Investment Boost?
The Australian Government announced a "Technology Investment Boost" for the 2022-2023 budget. But what exactly do they mean by this? The Government's Technology Investment Boost reduces the cost of going digital, supporting businesses to invest more in their digital capability. The Technology I......
Google My Business Spam 2021
Google My Business is Google's free map listing for business. Unbelievably, it's been around since 2004 when it was released as Google Local. Initially they got their listings from Yellow Pages to ensure they had enough to start with and then opened it up so businesses could either submit their o......
New Domains Coming To Australia
Did you know there are new domain names coming to Australia in 2022? auDA or .au Domain Administration Limited is the organisation responsible for administering the .au domains, which until now, included: .com.auFor commercial entities with an ABN or State Government registration. .net.auFor com......
Introducing Wave Dxp Our Digital Experience Platform
For the last 2 years we haven't just been navigating a COVID world, but we've also been developing our very own Digital Experience Platform (DXP). A DXP is a platform that allows you to build and manage a range of online tools whilst ensuring they all communicate with each other. In other words, ......
Team Meeting And Social Distancing
Change is constant and should be embraced Probity Web Marketing made the decision last year to move our websites to a new platform. Whilst the decision to look for a new platform was forced onto us by the upcoming closure of the platform we have used from the beginning; it was a decis......
Coronavirus And Business Success
How to survive and prosper with the Coronavirus pandemic You can't help see all the doom and gloom out there around the Coronavirus and the impact it will have on the economy. Which then leads to how are you going to ensure your business weathers the storm and comes out the other side r......