PlatformOS: The Limitless Development Platform

More than just a Website Development Platform

What is PlatformOS? PlatformOS is the development platform that we use to build our websites and other online assets. Think of it as a Wordpress replacement with steroids. Whereas the majority of web design and development businesses build their websites using Wordpress to make it easier and quicker for them, we believe there are too many limitations and security issues. For this reason, we build our websites on PlatformOS. But what makes PlatformOS a better soloution?

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History of Web Development Platforms

Before we get into why we believe PlatformOS is the best solution around for web development, let's have a quick look at the history of web development.

The first websites were hard coded. This meant that the web developer had to design the website and then lay that design out using a code known as HTML. They would do this using computer programs (Web Development Platforms) called HTML Editors, such as Microsoft FrontPage (no longer around) and Adobe Dreamweaver (still around). As you can imagine, you really needed to have a good understanding of HTML (and CSS), as well as access to an HTML Editor. So the obvious downside was that the average website owner couldn't make any changes to their website and needed to use a Web Developer. This lead to the Content Management System or CMS Web Development Platform.

The CMS Development Platform allowed a web designer to design and build a website online. The HTML Editor was built into the platform and in most cases implemented what is known as a WYSIWYG ("What You See Is What You Get") Editor. This allowed someone without knowledge of HTML to make changes to their website. It also made building websites a lot quicker, especially if a design template was used. Common examples of CMS Platforms you may have heard of are Wordpress (the biggest), Joomla, Drupal, Wix, Weebly and our favourite, Webflow. However, these web development platforms were fine if you just wanted to build a website to show on phones or computers; but what if you also wanted to show the info in an App or share it with your other software programs (eg. CRM, Email Marketing, Scheduling or Accounting programs). What if you just wanted a content management system that looked and worked differently for different people (eg. Sales Staff, Marketing Staff, Admin Staff)? This led us to what is known as a Headless CMS.

A Headless CMS is a web development platform that essentially stores and manages all the data (think web pages, web forms, contacts etc) and then allows you to pull that data and display it however you want. Using a technology known as API (Application Programming Interface), we can send the data to a website, mobile app, CMS or to third party software (eg. Salesforce, Mailchimp etc). This gives us enormous flexibilty on how we want to use and display the data. This is essentially what PlatformOS does.

What is Platform as a Service (PAAS)

PlatformOS is what is known as a "Platform as a Service". All this means is that PlatformOS built and developed the platform and then charge an ongoing fee to continue managing the platform. This is different to traditional platforms, where you buy the platform initially (or in the case of Wordpress get it for free) and then develop and maintain it yourself. At Probity Web Marketing, we are big believers in Platform as a Service, as our core business is to build powerful, secure websites and to help optimise these websites so they generate business. We don't want to be wasting our time maintaining our web development platform to ensure it is secure and using the best and latest technology. We leave that up to the technicians at PlatformOS.

Benefits of PlatformOS

We've discussed some of the benefits of PlatformOS already, but let's finish with a list of the key benefits as we see them.

  • It can be hosted on either Amazon Web Servers (or preference), Google Cloud or Microsoft Azure Servers (coming soon).
  • It has been built for Speed.
  • It is built using the latest technologies.
  • It is a Headless CMS, meaning we can display and manage the data however we want.
  • API technology allows us to send data to third party programs (think of sending webforms straight to Salesforce or invoices to Xero).
  • It is Platform as a Service; so PlatformOS ebsure it is always secure and up to date with technology.

Want to know more? You can read up on PlatformOS on their website.

But how do I make changes to a PlatformOS website?

If it is a Headless CMS, doesn't that mean it has no CMS? So how do I make changes to my website? Don't worry, there are many different companies out there building CMS's to work with PlatformOS. We have considered several of these, but in the end have decided to build our own. We believe this allows us to build personalised CMS for your specific needs; no more one size fits all. Let us introduce the ProbityCMS.

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Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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