Digital Marketing Canberra
Looking for Online Marketing Services Canberra?
Probity Web Marketing specialises in internet marketing for small business. We've been helping businesses get the most out of the internet since 2007. As you can imagine, a lot has changed in that time and we have kept ourselves at the forefront of digital marketing strategies. This includes developing and trialling many different online marketing strategies to ensure we continue to improve our clients' marketing. In other words, we know what works and what doesn't. We are also a proud Australian company that only hires Australian staff all working inhouse at our offices.
Digital Marketing for Canberra Small Business
At Probity Web Marketing, we specialise in small business. Why is this important? Unlike large businesses, small business needs to ensure every marketing dollar counts. They don't have the luxury of spending a large portion of their marketing dollar on branding and other strategies that don't directly lead to sales. Everything we do is aimed at getting your website generating sales and leads for your business.
Confused about Digital Marketing?
Many small business owners get told they should have a digital marketing strategy, but don't really know what this involves. Simply put, digital marketing is any marketing you do that involves the internet. This includes:
- Website Design: Get a professional website built with a powerful web platform.
- Search Engine Optimisation: Get found for free when someone searches for your products or services.
- Search Engine Marketing: Pay to get found when someone searches for your products or services.
- Website Optimisation: Ensure that visitors to your site find it easy to use and encourage them to convert.
- Social Media Marketing: Get found when a potential customer is using Social Media.
- eNewsletters and Marketing Automation: Keep your existing customers up to date and help new customers make a decision.
Canberra Digital Marketing you can Trust
Small Business Websites That Work
We measure your success on leads and sales generated; therefore we focus our attention on whatever areas we believe will make the biggest impact. As a general rule, this is website and search engine optimisation supported by social media and Adwords (if you want).
The Digital Marketing Services we can provide your Canberra Business
Website Design and Development
Probity Web Marketing will build you a powerful, dynamic and beautiful website using our very own WaveDXP website platform. Our team of web developers have built this platform from the ground up using the latest technology and hosted on the industry leading Amazon Web Servers. Why did we build our own website platform? This platform allows us to easily implement the powerful digital marketing strategies that we have developed over the years and know work.
Find out more about our Website Design.
Search Engine Optimisation
We've been providing SEO services to small business since we started. Very early on we realised that having a great looking website was just the start. Otherwise your website is like a great looking brochure sitting in your business; no-one is seeing it so it isn't doing anything for you. We believe that SEO should be your main long term strategy with the other strategies complementing it. Search engine optimisation is a medium to long term strategy that will continue to grow your website and more importantly, your leads and sales.
Find out more about our Search Engine Optimisation.
Search Engine Marketing
The main SEM channel is Google Adwords. The main benefits of Adwords is that they start to generate traffic and leads almost immediately and can be turned on and off as your business dictates. Probity Web Marketing has been a Google Partner for many years now and have run click to call and display ads for many businesses.
Find out more about our Search Engine Marketing.
Many Digital Marketing Agencies don't include website optimisation with their plans. We believe this is a critical component of any online marketing strategy. Website optimisation is where we track and improve your website visitors' experience on your site and increase the number of them that convert into a lead or sale. Not including website optimisation would be like advertising your phone number on a radio ad but not having the ability to answer all the calls. You're essentially paying for leads but not capturing them or doing anything with them.
Find out more about our Website Optimisation.
Social Media Marketing
Social Media is used by the majority of the population now; whether it's' Facebook, Instagram or whatever the latest platform is. So it makes sense that you have a presence on these platforms for both social proof and as another way people can contact you. You can also advertise on these platforms.
Find out more about our Social media Marketing.
Marketing Automation is a buzz word in digital marketing at the moment. It simply means having a system in place to send emails and texts automatically to someone who has shown an interest in your product or service. It's extremely powerful for products and services that people may take a few weeks to decide on. It means you can keep your business in front of them and help guide them down the marketing funnel.
Why use us for Digital Marketing in Canberra?
There are many reasons to use Probity Web Marketing for your online marketing needs in Canberra. Aside from having proven results from our proven strategies over 14+ years, some other reasons are:
- We are a local Australian Digital Marketing Agency, based in Queensland.
- All our team are Australians working inhouse at our Mooloolaba offices.
- We don't lock you into contracts. After the initial 6 month period it is up to us to prove our worth.
- We base our results on your website goals, being either webforms, phone calls or sales.
- We track everything and provide a transparent monthly report which includes the cost per conversion.
- Our plans are easy to understand and all cover exactly the same areas.
- We have a team of Developers who build our website platform ensuring it is best practice from a digital marketing point of view.
- We aim for long term relationships. Unlike some of the bigger agencies, we don't have a team of sales people promising anything so they get their commission.
- Did we mention that we have proven results? We have clients that have been with us from the beginning, so we must be showing our worth.
If you're still not convinced, give us a call on 1300 399 515 and we can discuss your specific needs.
Frequently Asked Questions about DIGITAL MARKETING
Glossary of Online Marketing Terms
What is a SERP?
SERP stands for "Search Engine Results Page". This is the page of results a search engine (eg. Google) shows you after doing a search.
What is a Search Engine?...
I'm sure you've heard the term Marketing Automation. It's the new buzzword when it comes to digital marketing, much like SEO, Responsive Design and Remarketing before it. But do you know what it is and is it something you should consider for your business?
The definition of marketing a...Learn More
For more in depth digital marketing information visit our Digital marketing Information page