Websites for Tradies

Are you a tradie looking for a website? If you want a website to really gonna work well as a trade business, we believe at Probity Web Marketing that you really should have a really solid structure to that site. So over the years we've worked with tradies for probably 15 plus years now. Over those years we continually refining how we build our websites and how we structure our websites.

And we believe that that's a large part of the success we have is because of those, the way we built that website. So how do we structure a website? So let's talk about a plumber, for instance. A plumber, we know there's four key areas, four key services a plumber will offer. So there will be plumbing, there'll be hot water, there'll be drainage solutions, and there will be gas fitting. Now, we use drainage solutions. One of the mistakes that we see a lot of other plumbers do is they like to chase block drains. Block drains isn't particularly great keyword to chase because most people Googling block drains. Yes, there's lots of search volume out there, but most people chasing block drains are actually looking for how to unblock themselves and not looking for someone to actually come out and fix it. So the conversion rate is quite low. So we do drainage solutions. Yes, we're still chasing block drains, but that's not the key thing.

So we have those pillars and under those pillars we have information pages where we can flesh that's top of the funnel stuff where people are starting to look, you know, how do I fix my backyard, soggy backyard? How do I know my hot water system needs replacing?

Then we have area pages. Area pages are very important. Having an area search on the website. We've worked at many, many years ago when we first started putting search, just a general search box on our websites. When we started looking to see what people were actually searching for, we found that 70 % of the searches that people do on the website were actually suburbs. So they're actually finding that website and then trying to do a search to find out, well... I'll search for plumber sunshine coast, but do you actually service my suburbs? So they put it in the suburb or the postcard even to see. So that's why we've built our area pages and why we have an area search on every page. So the people can actually get on there, do a search for their suburb and see that you do. So we do that.

Electricians, we know that the key pillars there are going to be electrical data, if they do data cabling. Solar, if they're going to do solar. A big one now that we're sort of starting to build pillars for is EV charger installation because even though the search for that is growing and growing but it's also not as competitive at this stage because not many people are chasing it and obviously it's electricians that do that sort of work that's good work because it's good; good average sales and profit margins.

If you're a conditioning person, generally you would just do the one pillar of HVAC, but we have in the past, don't break them up into insulation repairs and servicing.

So if you're trying looking for a website, make sure you get one that's structured and built with how we know that it's gonna work. Come and see Probity Web Marketing.