Content Management Systems (CMS)

Why you need a CMS Website

Small Business Websites have moved way beyond the simple brochure website that many businesses had in the 90s. With the increased competition between websites and the ever changing Google Algorithm, it is now critical that you have a website that not only has great content, but is regularly updated and added to. That is where a Content Management System comes in.

Need help with your Website?

Small Business needs marketing that works.

Help Me with my Website!

How will I manage my Website Design?

The original websites were designed by a Website Designer using complex coding and were then uploaded onto a Host Server. Whenever you needed to make any changes to this site, the web pages needed to be downloaded and the changes made using this code. This essentially meant that you had your Website Designer on speed dial and paid them to make any changes to your site. Believe it or not, there are still websites being designed and built today using this format (Disclaimer: There are some occasions where this sort of website is all you need, but I would suggest this is an exception).

What is a CMS Website Platform?

Now we have a huge selection of what is commonly known as "Content Management Systems" for websites. These platforms allow you to login to your website console and make changes to it online. Therefore negating the need for software programs on your computer. Better still, they have what is referred to as a WYSIWYG (what you see is what you get) Editor, that allows you to make your changes in something like a Word Document and this will convert it to the correct code.

So a good Business Website has a good Content Management System that allows you to keep your website updated. This is extremely important when we start looking at website optimisation, as the Search Engines love fresh content.

Points to consider with a Content Management System

  • How easy is it to use?
  • How do I keep the platform updated with system/security updates? How much will it cost for this?
  • Do I use Open Source (Wordpress, Joomla etc) or Platform as a Service "PaaS" (Webflow, PlatformOS)?
  • What functionality do I need on my site (Database, Email Marketing, Webforms, Blogs, Forums, Shops etc)?
  • Do I need to use Plugins to get the functionality I need? If so, will there be conflict issues down the track?

Conflict Issues caused by disparate online tools/components

Many website designers uses various tools/components/plugins to build a business website. Some of these they have built themselves and others are components that may be adapted to what they already have. Options such as content management, email marketing, online store, databases etc, that have come from different sources, can have conflict issues if not built into a website correctly.

Ask your potential web design company about component incompatibility. All Probity Web Marketing website elements are compatible with one another to ensure an absolute minimum level of user confusion or frustration.

Contact us at Probity Web Marketing for a no-obligation meeting to see what's possible. We are based in Coolum Beach on the Sunshine Coast but have clients right across Australia.

Web Design Service Areas

Our Accreditations

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

Find out how we can get your website working for your business.

Let us Help

Digital Marketing Enquiry 

How can we help you?