Search Engine Optimisation
Looking for SEO Services with proven results?
If you are a small business that is serious about growing, then we truly believe that you should be using search engine optimisation on your website. Better still, we have the results to show you what you could be missing out on. So don't get confused by all the jargon SEO companies love to confuse you with, let us explain exactly why you should consider it.
What is Search Engine Optimisation?
Search Engine Optimisation is essentially optimising your website so that it ranks well in search engines (eg. Google or Bing). In other words, when someone does a search for your products or services on Google, SEO will ensure that your website listing will be at the top (or as close as possible). Having your website ranking high will mean that you will get more visitors (traffic) to your website and therefore should get more leads and sales.
But SEO isn't just about website ranking
Many SEO companies will promise you "No. 1 in Google", or "Top 3 in Google" etc, but don't get sucked in. It isn't just a matter of your website ranking high, but several other key points:
What keywords does your website rank for?
One of my favourite dodgy SEO practices of all time would be companies who promise to get your business ranking at number 1, but when you read the fine print you realise they mean your "Business Name". The problem here is that unless the majority of people search for you by your business name, then this is worthless. In other words, you don't want to rank for "Bills' Plumbing" but rather "Plumber Brisbane". Funnily enough, the business name is a lot easier to rank for.
Good Search Engine Optimisation always starts with thorough keyword research.
What does your website listing say on the search results page?
When you do a search for something, you will usually be shown 10 different results on the first page. Other than being first, how can you stand out over the others so more people are likely to click your listing? The answer is in what your listing says.
How many times have you searched for something and found listings with the title "Home" or "Welcome to our Website" etc? Do these make you want to click on them if you were searching for "Plumber Brisbane"?
So SEO should also include influencing what you want Google (or Bing) to show when listing your website.
What exactly does Search Engine Optimisation involve?
SEO can be broken down into 2 main strategies: Onsite and Offsite Optimisation. This is just a fancy way of saying that you can either work on your website content and structure (Onsite) or look at ways to improve your rankings without doing anything on your site (Offsite). Ths most common Offsite Optimisation strategy is Link Building.
We'll go into more detail on these 2 main search engine optimisation strategies elsewhere on the website.
SO is SEO all you need?
In a word NO. Search Engine Optimisation should be one part of your overall Web Marketing Strategy. You should also be working on your website optimisation to ensure that you convert as much of the traffic (visitors) that comes to your site. You can also consider Search Engine Marketing, Social Media Marketing and anything else that might increase your online leads and sales.