Does your website have a great user experience?
Have you ever been on a website that just sucks? Maybe you couldn't find the information you were after or had to click on multiple links to get to where you wanted to be. If you're like most of us, you probably just backed out of the website and clicked on the next one in your search results. So even though the website did all the hard work getting you to it, you ended up moving on to a competitor website. Does your business have one of these websites?
What makes a bad user experience?
The main cause of a bad user experience is not being able to find what you are after, but there are many different reasons for that, including:
- The main menu is hidden
Why should you have to go looking for a main menu or click on a button to reveal the menu when on a desktop computer?
- Excessive popups
Sure, sometimes a pop up is useful; but not when they pop up all over the place making it hard to read the page or navigate.
- No obvious contact details
How do people get in touch? If you have a shopfront, then the address should also be obvious.
- Big banner images pushing the page content down
Visitors shouldn't have to scroll down before they can start reading the main content.
- Website design is too busy
Don't distract visitors away from what you want them to do. Where should they be looking?
- The website is ugly and hard to read
Nothing worse then a website that looks ugly. Maybe a website that looks ugly and it's hard to read the text.
- Not mobile friendly
Over half of visitors are using a mobile device; they shouldn't have to scroll horizontally to read the website.
These are just some of the examples, but I'm sure you're getting the picture.
How to identify bad UX Design
The old fashioned way of testing UX Design was to give the website to users and stand there watching them use it. Thankfully, with technology, we can now do this a lot easier. There are 2 main solutions that are integral to UX Design.
A heat mapping solution will track where visitors click on your website. It will then generate a heat map of the different pages showing what percentage clicked where. This is a good way to see which links they are using and which ones are being missed etc.
A variation on most heat mapping platforms is showing how far down the page the visitors scrolled. This is a good way to see how engaged they were with the page content etc.
These platforms actually record visitors on your website. It shows where they clicked, what pages they visited, how long they stayed on the site and more. It really is a great way to find sections that may have frustrated them. The recordings are often broken into different segments, such as those with multiple clicks on the same part of the site which would suggest broken links etc.
Want a website with good UX Design?
At Probity Web Marketing our website designs start with thinking about how we expect visitors to interact with the website. We decide what is important for both the business and the visitor and ensure this is front and centre. So if you'd like to know more about good UX Design, why not find out how we can help. Simply call us on 1300 399 515 or fill in an online enquiry form.
Frequently Asked Questions about WEBSITE OPTIMISATION
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For more in depth website optimisation information visit our Website optimisation Information page