The Web Marketing Process - Stage 2:

What is your Click Thru Rate?What is your Click thru Rate?

So your website details have been found on the Internet through your good use of Adwords, Search Engine Optimisation and Online Directories, but how many of these people then click thru to visit your website?

Your click thru rate is the percentage of people viewing your web details on the internet (what we call impressions) that then click thru to visit your website. Just because someone has found your website, doesn't mean that they will automatically click thru to look at it. They may search for your product or service in Google and then ignore your listing and click onto your competitors. 

So why would you put all your energies into getting found on the Internet, only to lose potential visitors at the next stage?

How do you get more people to click thru?

A common answer to this is to improve your ranking in Google. After all, research shows that the higher you are in Google Rankings, the more people will visit your website. But this is improving your traffic, not your click thru rate.

So what's the difference, as long as I get more visitors to my website?

Good question. The answer is that they are both as important as each other. Yes it is important to rank higher in Google so that more people see your listings, meaning more people will click thru to visit your website. But this can be easier said than done in many competitive industries. You can always get to number 1, but it may take a lot of time and money. You see, search engine optimisation relies very much on what your competitors are doing. 

Whilst improving your click thru rate by improving what your listings say, is pretty much all in your control. It can be done easily and without much cost in time and money. So whilst your ranking hasn't changed, suddenly you find more people clicking thru to visit your website.

Now imagine if you improved your ranking and your click thru rate?

Now we've got the best of both worlds. How can we possibly fail? This is where stage 3 - "The Bounce Rate" comes into play.

What web marketing services do we offer to help with Click thru rate?

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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