Call Tracking for Digital Marketing

Track calls from your website

As we've already discussed, if you're serious about digital marketing (or any marketing for that matter), you need to be measuring your goals. If you don't measure, then how can you improve? But what if like most small, local businesses, one of your digital marketing goals is how many phone calls your website generates?

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How to track phone calls from your website

One of the strategies we often see for this, is when a business buys a separate phone number from their Telco to add to their website. Or maybe they buy a 1300 number from one of the many companies selling these. Then it's just a simple matter of looking at your statement each month (or online portal if applicable) to see how many calls you got with that number. Simple, right? But is this really giving you the information you need?

Where do your website calls come from?

The trouble with this strategy is that it only tells you how many phone calls you got from people who've been on your website. It doesn't tell you how they got to your website. Did they find your website from a Google search? Or maybe an Adword? Or a link from your Yellow Pages advert? Or maybe even from one of your email newsletters? You are spending time and money on all these different strategies, but how do you know which one is actually generating the website phone calls.

This is where a good Call Tracking platform comes in.

A Call Tracking platform will not only show you how many calls your website generated, but also:

How did the website visitor get to your website to make a call? Was it search, Adwords, referral etc.
What page of your website were they on when they made the call
Where was the caller calling from
What times did the call come in and what hours of the day/week are your busiest for calls
Was the call answered or missed
How long did the call last
It can even record the call so you can do quality control or listen back to a call you missed information from

How to use Call Tracking in your Digital Marketing Analytics

As the examples above show, call tracking can give you some extremely useful information to streamline your business. You know whether you're missing calls and if you should put an extra staff member on in the busy times. We even have trade clients who don't bother taking notes for addresses and contact numbers whilst their hands are dirty etc and just listen back to the calls for this information at a more suitable time. But we can also share this information with your Google Analytics and Adwords platforms to give accurate conversions data. You'll know exactly how many phone calls, webforms and sales were generated on a specific website page or Adword.

Now you can see exactly which of your digital marketing strategies are converting.

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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