Advantages of Digital Marketing

Why should you use Digital Marketing in your Small Business?

Most small businesses have a limited amount of money to invest in marketing, so it is important to ensure it is invested as wisely as possible. The last thing you want to do is spend money on a marketing campaign; only to find out it didn't generate any sales (or not enough to cover your costs). At Probity Web Marketing, we strongly believe that you should invest your marketing dollars into Digital Marketing; but why should you?

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Below are some of the main advantages of Digital Marketing.

Web Search continues to grow

The number of people using Google or other search engines to find a product or service grows each year. Below is a graph showing the number of Google searches for "Plumber" and "Electrician" since 2004 in Australia.

Google Searches for "Plumber" and "Electrician"

This clearly shows a steady increase in search. So common sense tells you that your marketing efforts should be based in the areas that people are looking for your products or services. Let's think about an example; imagine one of your pipes has broken, where do you look for a Plumber? Most people would go straight to their phone and search for a Plumber. They certainly wouldn't go looking for the local paper to see who is advertising in it.

Now we've simply used Plumbers as an example, but the same is true across most products and services. If you're not convinced, why not start asking your customers how they found you? Or maybe if your website is that bad and no-one finds you through it, you'll need to ask them how they generally find other products and services.

Digital Marketing is measurable

Not too many other forms of marketing can offer the level of measurement Digital Marketing does. If done correctly, you can tell exactly how many customers and sales it generated and how much it costs per lead/sale.

Using Google Analytics and Call Tracking, we can tell exactly how many sales, webforms or calls your digital marketing created. Right down to where they are from, their demographics, what page of your website they visited and what device they were using. When we combine this with your digital marketing costs, we can work out your cost per lead/sale. We can even add in your sales figures and work out your return on investment.

Ask yourself, how many times have you run an Ad somewhere and have no idea how many customers you got out of it.

Digital Marketing is cost effective

If you use Search Engine Optimisation (SEO) in your Digital Marketing strategy, you can get some of the cheapest leads/sales around. SEO as a long term strategy, when done correctly, will continue to give you increasing numbers of leads and sales. As the costs of doing SEO generally stay constant, your cost per lead/sale will continue to go down. Now do you know of any other form of marketing where the cost per lead goes down over time? In most cases marketing costs go up.

But how about an example? Our first ever web marketing client was getting around 50 leads a month when we first started. They have been on the same plan with us for over 8 months and now get over 2500 leads/month. This means their cost per lead has gone from around $40-50 back in 2010, to under $1 today.

You can easily control your Digital Marketing

If you use Search Engine Marketing (Adwords) in your Digital Marketing strategy, you have complete control over when you generate leads & sales, as well as how much you spend. You get to set exactly how much you want to spend each day and can easily pause it when you have enough sales to keep you busy. In fact, you can even decide how much you are willing to spend per customer. Try doing that with a radio or newspaper campaign.

So if you are serious about growing your small business, you really can't ignore Digital Marketing as one of your overall marketing strategies.

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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