Digital Marketing Strategy - Get Found

How to generate Web Traffic

The first stage of the digital marketing funnel is getting found. How do you get your products and services in front of as many prospects as possible? As we believe that your website should be your primary digital asset, how do you generate website traffic (visitors to your website)?

There is no point having a great website if no-one ever see it. This is like having a box of brochures sitting in your storeroom.

Are you one of the many businesses that thought a digital marketing strategy meant just having a great looking website? The only way someone might hear about your website is through a business card, link from your email or signage.

DIGITAL MARKETING HELP? Fill out the form below and we will get back to you as soon as possible or give us a call on 1300 399 515

Strategies to generate Website Traffic

There are lots of different strategies for generating website traffic, which can be broadly grouped into Inbound Marketing and Outbound Marketing. These are:

Inbound Digital Marketing Strategies

  • Search Engine Optimisation (SEO) - getting your website ranked in search engines (Google, Bing etc)
  • Search Engine Marketing (SEM) - paid advertising on Search Engines when someone is searching (Google Adwords, Pay per Click)
  • Online Directories - Yellow Pages, True Local, Hot Frog etc
  • Google My Business - Google's business directory
  • Marketing Automation - follow up marketing to website visitors etc
  • Social Media - Facebook, Twitter, Youtube, Blogging etc

Outbound Digital Marketing Strategies

  • Traditional Non-Digital Strategies - Radio, Newspaper, Signage etc
  • Search Engine Marketing (SEM) - paying to advertise on the Internet (Google Display Ads)
  • Newsletters - email marketing to your database
  • Social Media - Facebook, Twitter etc (Facebook Ads)

These are not all of the possible strategies, but they are a good cross section and cover most of the services that we can help you with.

Our Digital Marketing Services for generating Website Traffic

Now we have Website Traffic, what else?

Don't forget that getting your website found is only part of your digital marketing strategy. Now you need to work out your click thru rate and how to improve them.

Frequently Asked Questions about DIGITAL MARKETING

Digital Marketing Terminology

Glossary of Online Marketing Terms

What is a SERP?

SERP stands for "Search Engine Results Page". This is the page of results a search engine (eg. Google) shows you after doing a search.

What is a Search Engine?...

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What is marketing automation?

I'm sure you've heard the term Marketing Automation. It's the new buzzword when it comes to digital marketing, much like SEO, Responsive Design and Remarketing before it. But do you know what it is and is it something you should consider for your business?

The definition of marketing a...

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What is Digital Marketing

So you've been told that you should be doing digital marketing for your business but don't really know what it means. Does it just mean having a website, or is there more to it than that?

Digital ...

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For more in depth digital marketing information visit our Digital marketing Information page

Looking for Digital Marketing Services? Get in touch with us today.

Probity Web Marketing Newsletter

Learn tips & tricks to get the most out of the internet for your business. Keep up to date with changes in Google etc and find out some of our proven strategies we have developed over 10+ years.