Digital Marketing Strategy - Get Found

How to generate Web Traffic

The first stage of the digital marketing funnel is getting found. How do you get your products and services in front of as many prospects as possible? As we believe that your website should be your primary digital asset, how do you generate website traffic (visitors to your website)?

There is no point having a great website if no-one ever see it. This is like having a box of brochures sitting in your storeroom.

Are you one of the many businesses that thought a digital marketing strategy meant just having a great looking website? The only way someone might hear about your website is through a business card, link from your email or signage.

Strategies to generate Website Traffic

There are lots of different strategies for generating website traffic, which can be broadly grouped into Inbound Marketing and Outbound Marketing. These are:

Inbound Digital Marketing Strategies

• Search Engine Optimisation (SEO) - getting your website ranked in search engines (Google, Bing etc)
• Search Engine Marketing (SEM) - paid advertising on Search Engines when someone is searching (Google Adwords, Pay per Click)
• Online Directories - Yellow Pages, True Local, Hot Frog etc
• Google My Business - Google's business directory
• Marketing Automation - follow up marketing to website visitors etc
• Social Media - Facebook, Twitter, Youtube, Blogging etc

Outbound Digital Marketing Strategies

• Traditional Non-Digital Strategies - Radio, Newspaper, Signage etc
• Search Engine Marketing (SEM) - paying to advertise on the Internet (Google Display Ads)
• Newsletters - email marketing to your database
• Social Media - Facebook, Twitter etc (Facebook Ads)

These are not all of the possible strategies, but they are a good cross section and cover most of the services that we can help you with.

Our Digital Marketing Services for generating Website Traffic

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Social Media

Now we have Website Traffic, what else?

Don't forget that getting your website found is only part of your digital marketing strategy. Now you need to work out your click thru rate and how to improve them.