The Web Marketing Process - Stage 4:

What is your Goal Success?What is your Goal Success?

Whilst we have put this as stage 4 (in order of client interaction), it is actually where you the business owner should start when looking at your web marketing plan. What exactly are you trying to achieve with your internet marketing strategy?

Once you've decided, doesn't it make sense to measure your success (or failure)?

What are some examples of website goals?

  • Fill in a web form requesting your service
  • Buy a product online
  • Join your mailing list
  • Download an eBook or Brochure
  • Call your displayed phone number etc.

How do I improve my Goal Success?

Firstly, you must set up some form of tracking so that you can measure your conversion rate. One of my favourite sayings is: "what gets measured, gets done". How do you improve something if you don't know whether your changes are working? it would be like an Olympic Runner not timing himself when he trains.

Goal success is not just the end result of getting the first 3 stages of web marketing right. Whilst these stages definitely improve your overall goal success, you also need to look at ways to improve conversion once you have someone on your site. The obvious way to do this is to have clear "call to actions" telling the visitor exactly what you want them to do. It's no use keeping your website goals a secret from your potential customer.

Once again, in many cases we can set up split testing to work out exactly what layout works best at converting a visitor into a customer.

So I've completed the 4 stages, now what?

As the Internet is continually developing, then so to must your web marketing plan. That means that you can never stop working on all 4 stages. You may not have to devote as many resources to it, but you will always need to keep working at it.

But isn't that just life?

What web marketing services do we offer to help increase your goal success?



Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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