Web Marketing for Small Business

Web Marketing for Small Business

The addiction of Facebook

I recently joined Facebook, purely as a Business Marketing exercise. With Social Media becoming such an important part of an Internet Marketing Strategy, I thought I should start to seriously look into it. Afterall, I can't sell Online Business Websites and promote the use of the Internet to grow your business, if I'm not doing it myself.

From what I can see, Facebook is no different then going to Networking Breakfasts, except it's easier, cheaper and better for your Waistline. Basically once you have signed up, you can then join the various Networking Groups that are already set up. These have titles such as "The Brisbane Small Business Group" or "Brisbane Networking Group". Or perhaps you might like to join an International Group.

Once you have joined a Group, you can then post messages to that group, but more importantly, you can approach other members to see if they would like to become a friend. Now I know many of you will cringe at the whole "become a friend" thing, but in business terms, it basically means that they are willing to go onto your Database so that you can communicate direct with them. Better yet, many of the members of the group will contact you to see if you want to become a "their friend". Whenever this happens, it's reciprocal. So you start building your database of contacts.

Now the rules of Networking on Facebook is the same as Networking face to face. That is, you don't go in there and start flogging your Products and Services. You go into there to build relationships. Once you have developed that relationship, you can then start promoting your products.

Now if you are like me and much prefer to meet face to face with someone, then this is possible too. Many of these groups will organise get togethers, so that the Members can meet.

If you want to be really pro-active, why not start your own group. This can be based around anything, as long as there are other Facebook users with a similar interest.

Lastly, the other advantage of joining Facebook is a personal one. This is something that I never contemplated when I joined. Since joining 2 months ago, I have been contacted by at least four people that I haven't heard from for over 20 years. Simply by putting my education info on my profile, I am getting contacted by my old class mates. Some of these were great friends that I just lost touch with after School (the problem with growing up in a small town and moving away).

So why not take a punt and join up. At the very least, you might connect with someone from your past that you'd forgotten all about.

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