Web Marketing for Small Business

FREE Local SEO - blog post image


Are you a business servicing your local area? Do you want to be found on the internet when someone searches for your product or service in your local area? Do you want to be shown on Google Maps? Have you heard about Google My Business?

What is Google My Business?

Google My Business (or GMB) is essentially a directory of businesses. It has listings of businesses much like Truelocal, Yellow Pages, YELP or any other online directory. But unlike most of these directories, it is completely FREE. But wait, it gets even better.

Why your business should be listed on GMB

Firstly Google uses this listing to populate the following areas in search.

Local Pack in Google Search
Local SEO - GMB for Local Pack
Your business details in normal search
Local SEO - GMB for Normal Search
Your business details in map search
Local SEO - GMB for Map Search

Better still, Google also uses the information you put into Google My Business to help it decide what searches to show your website and where to rank it.

So is your business listed on GMB?

There is a good chance that your business is already listed on GMB. Even if you haven't added it yourself, it is more than likely that Google has found your business listed elsewhere and added it for you. In this case, it is important to work through verifying the business as yours so you can control what is on there.

If your business isn't there, you should add it immediately and make sure you keep it up to date. You can get started here. Just make sure you follow the Google My Business policies and guidelines.

Did we mention it is FREE?

That's right, Google doesn't charge you anything to add and maintain your business listing on GMB. So now you know how powerful it is for your Local SEO, why wouldn't you set up your business on GMB?


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