DOES YOUR WEBSITE GENERATE LEADS FOR YOUR BUSINESS?
Find out how we can get your website working for your business.
What is the best traffic source for your website? Where should you be spending your time and money to ensure your website gets plenty of visitors? Let's look at a few different reports from some leading digital marketing sites to see if we can pick a winner. But before we do that, let's refresh our memory on what the different website sources are.
Website visitors come from many different sources, but the main traffic sources are:
To come to a conclusion, we looked at 3 recent studies from different leading online marketing companies. These were:
So what did we find?
So does that mean that Direct and Organic Search is the best for your website?
To answer that we need to firstly look at a few key assumptions about the data and web marketing in general:
So this means that from a small business perspective, we can disregard the Direct Traffic as a great source for digital marketing. So the winner is Organic Search! In fact, at Probity Web Marketing we find that most of our small business websites get between 55% and 75% of their traffic from Organic Search.
So whilst we believe the above studies show that Organic Search (or SEO) is the best source of traffic for your website; and as such should be where you invest the bulk of your time and money, we don't think that is all you should do.
Paid Search (Adwords) is a great source of traffic as you can get immediate results and have the ability to turn it on or off as your work load dictates. It should be considered as the cream of a good web marketing strategy; with your organic search getting the bulk of your traffic, your Adwords campaign gets you those extra few clients when you need them.
Whilst Social Media may not be a great source of website traffic, it doesn't mean that it can't still get you business. However, most of the conversions for Social Media happen on the platform itself (eg. Facebook, LinkedIn etc). So if you're going to target a Social Media Marketing strategy, make sure you are tracking conversions within the platform to ensure you're getting a return on your investment.
Want to take your website to the next level? Get in contact with our web marketing specialists today - Boost My Website SEO
Original article published 2017.
DOES YOUR WEBSITE GENERATE LEADS FOR YOUR BUSINESS?
Find out how we can get your website working for your business.
Interesting article. I've always been a bit sceptical about how good social media was at generating leads. It seems every second person you meet these days networking are selling themselves as Facebook gurus.