Pay Per Click Advertising

What is PPC Advertising?

Confused about what Pay Per Click (PPC) Advertising is? What about Adwords? Adwords is Google's name for PPC ads; whereas Bing calls them Bing Ads. But what exactly is PPC Advertising?

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Pay per Click Advertising are the ads that show at the top (sometimes bottom) and to the right of the search results page (SERP).

Pay Per Click Advertising - Red Boxes

Unlike the other sections of the SERP, Adwords are paid ads whereby you pay a specified amount every time someone clicks on your ad through to your website. Now you know what "Pay per Click" means.

Benefits of PPC Advertising

You choose what search terms you want to target

When you set up PPC Ads, you decide what search terms you want them to show for. Unlike organic search, where sometimes your site might show for keywords you don't want to target (or maybe not show when you want it to), with PPC you have complete control.

Your paid search ads show when you want them to

As soon as you set up your PPC Ads, they will start to show for whatever search terms you targeted. Similarly, you can just as easily stop them from showing. This makes them perfect for businesses that have highs and lows in their sales. Just turn them on when you need them.

You decide how much you want to spend on PPC

With Pay Per Click Advertising, you have complete control over how much you want to spend. When setting it up, you decide how much you want to spend a day and your ads will stop when they reach that limit, so no surprises.

You only pay when someone visits your website

As the name suggests, you "Pay per Click". That means that you are only charged when someone clicks on your ad and goes through to your website.

You can get to the top of Google (or Bing) immediately

Because the PPC Ads show in prominent positions on the search engine results page; by simply setting up your ad you will immediately be seen by searchers. However, it depends on how competitive the keywords you have chosen are as to how much it will cost to be at the top.

PPC Management

Whilst it is pretty straight forward setting up PPC Advertising, there is a definite skill required to ensure that you get the best possible return on your PPC investment. There are plenty of stories around of businesses' who wasted thousands on poorly set up ads. Probity Web Marketing offers PPC Management with all their web marketing plans.

Find out more about Pay Per Click Advertising through Adwords Management.

Our Accreditations

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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