SEO Strategy

Looking for a Search Engine Optimisation Strategy?

Do you have a great looking website that does nothing? Does your website rank for any keywords and does it generate leads and sales? Unfortunately, having a great looking website means nothing if you don't have an SEO strategy for how you are going to get your website recognised by Google and ranking well. But what SEO strategy should you be using for your search engine optimisation?

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What is an SEO Strategy?

Search Engine Optimisation isn't something that just happens naturally when you get a new website designed. You need too decide on a strategy to optimise your website for the types of searches you want your website shown for and get it ranking on the top pages for them. There are many different SEO strategies you can use and in most cases your overall strategy will most liklely include a few of them.

Types of Search Engine Optimisation Strategies

When deciding your overall SEO strategy, you need to consider the types of SEO strategies you will use. To keep this simple, there are really 2 main SEO strategies with many different sub-strategies included in them. The 2 main strategies are:

  • Onsite SEO
  • Offsite SEO

Onsite SEO

Onsite SEO includes all the SEO strategies that are completed on your actual website. These include:

  • Keyword Research to find relevant search topics to target
  • Content Creation targeting the identified search topics
  • Technical SEO, which includes:
    • Schema (Code to help Search Engines understand your site)
    • Site structure
    • Site code etc to ensure your site loads fast
    • Page redirection and canonical tags so Google shows the correct content etc.

Onsite SEO strategies are extremely important and include the strategies that Google and other search engines recommend.

Offsite SEO

Offsite SEO includes all the SEO strategies that don't involve changes to your website. These include:

  • Building profiles on online directories
  • Getting links to your website from other websites
  • Social posts
  • Press releases etc

Offsite SEO strategies are great when combined with Onsite SEO. Some of these strategies (eg. Link Building) have been abused over the years so search engines can penalise your site if done incorrectly. So be careful.

The Best SEO Strategy

So what is the best SEO strategy? For a business looking to optimise their website for search, the best SEO strategy is to hire an SEO company you can rely on. There is a lot involved in developing the best SEO strategy for your website, including keeping up with the latest SEO developments and signing up for a myriad of software platforms that help you develop and manage these strategies. It makes a lot of sense to focus on your goods and services and let an SEO expert look after your SEO strategies.

Probity Web Marketing have Digital Marketing Plans starting at $990 inc GST and we have over 10 years experience developing SEO strategies that work; not to mention we have a range of SEO Tools to help us deliver the best results. See our search engine optimisation plans.

SEO Strategy Australia Wide

Whilst we are based on the Sunshine Coast, we provide SEO strategy to businesses Australia wide. With the use of online tools, such as Google Meetings etc, we can provide the same service no matter where you are in Australia, Some of the areas we have clients and provide SEO strategy are:

Frequently Asked Questions about SEARCH ENGINE OPTIMISATION

What is Onsite Search Engine Optimisation?

What is Onsite SEO?

In simple terms, onsite search engine optimisation covers all the things you can do on a website to help it rank better in search engines. This is opposed to what is generally referred to as offsite optimisatio...

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What is Search Engine Optimisation?

Search Engine Optimisation is essentially optimising your website so that it ranks well in search engines (eg. Google or Bing) for organic search. In other words, when someone does a search for your products or services on Goog...

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How do Search Engines work?

Have you ever wondered how Google works? When you do a search in Google, how does it work out what to show you? How does Google make their money? These are all important questions for search engine optimisation....

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For more in depth search engine optimisation information visit our Search engine optimisation Information page

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