Information on Small Business Marketing

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  • What is Inbound Marketing?

    Inbound Marketing is a relatively new marketing term, coined in 2006 by an internet marketing company called Hubspot. It was their name for what was already known as Permission Marketing. Permis...

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  • What is Outbound Marketing?

    Outbound Marketing is best known as Interruption Marketing. This is because the aim is to interrupt people and try to get their attention so that you can sell your product or service to them. Th...

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  • Consumer Decisions

    Beyond the Marketing Funnel What are consumer decisions? What is meant when you hear Marketers talk about the consumer decision journey or the purchase decision process? A consum...

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  • The Marketing Funnel

    The AIDA Model

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