Digital Marketing

What is Digital Marketing?

Simply put, Digital Marketing is the marketing of goods and services on the internet. But how exactly do you market goods and services on the internet? Below is a diagram giving an overview of Digital Marketing.

Digital Marketing Overview

Digital Marketing starts with a Website

To have an effective Digital Marketing strategy that you have control over, you need to start with a website. You own your website and therefore have control over how it looks and works. If you've been told that all you need is a Facebook page or Google Local listing, you have been lead astray. The problem is that you don't have total control over these. If Facebook decides it's going to remove the "call to action" button (or similar) from your page, you really can't do anything about it. Over the years Facebook have made many changes that have affected businesses, such as the removal of doorway pages and limiting the number of feeds your posts are shown in.

So regardless of what you've been told, you need to have a well designed, functional website that you have complete control over.

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Search Engine Optimisation (SEO)

Search Engine Optimisation is where you work to get your website found organically when someone searches for one of your products or services (or related searches). The organic listings in search are those listings in the middle of the page (between the Adwords at the top and bottom) of the page. It also includes the map section of the page, however, this can sometimes be referred to as Local Area Marketing.

Find out more about Search Engine Optimisation.

Search Engine Marketing (SEM)

The most widely known form of SEM is Adwords. This is where you pay to have your listings show up at the top (or bottom) of the search page. It is the quickest way to get found on the first page of Google.

Find out more about Search Engine Marketing.

Social Media Marketing

This is where you work at getting your business, including products and services, found on a social media platform such as Facebook. However, once they found you, you still need to work out how to convert them into a customer. It isn't just about getting a lot of likes or similar. This is where your website comes in.

Find out more about Social Media Marketing.

Website Optimisation

Once you have gotten people to visit your website, you need to ensure they are happy to stay for a bit and better still, get in contact with you to buy your product or service. This is where website optimisation comes in; we look at things like User Experience and Conversion Optimisation.

Find out more about Website Optimisation.

So there you have it; a brief overview of what Digital Marketing covers.

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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