Digital Marketing for Small Business

Keep up to date with everything in the digital marketing space.

Free Local Seo

Are you a business which provides goods or services in your local area? Do you want to be found on the internet when someone searches for your product or service in that area? And/or is it important that potential customers can easily find where your business is located using Google Maps? ......

4 min. read

Do You Measure Your Digital Marketing Goals?

Marketing should be treated like an investment and you should always be looking for a Return on your Investment (ROI). Your marketing dollars should convert into sales for your business, otherwise you may as well flush your money down the drain. Just like any other investment, you invest yo......

3 min. read

Best Traffic Sources For Your Website

What is the best traffic source for your website? Where should you be spending your time and money to ensure your website gets plenty of visitors? Let's look at a few different reports from some leading digital marketing sites to see if we can pick a winner. But before we do that, let's re......

4 min. read

Social Media Platforms In Australia

What are the biggest Social Media Platforms in Australia? Do you only really need to worry about Facebook? What about Instagram; I hear more and more about it? Let's look at the stats for the different platforms in Australia. Hootsuite is a Social Media Management platform. Recen......

2 min. read

Best Digital Marketing Strategies

I recently came across a survey completed by Moz and Fractl on the effectiveness of Outbound vs Inbound Marketing Strategies. Whilst it was interesting reading about the effectiveness of each and more specifically how many people each strategy could reach with a $10k budget (Answer: Facebook Ad......

3 min. read

Google Panda Is Back Out Of The Cage

Google Panda is the name given to the algorithm tweaks aimed at weeding out websites with poor content. These tweaks have come out at different intervals over the last few years and the latest (version 4.2) has been announced. According to Gary Illyes (a Webmaster Trends Analyst at Google)......

2 min. read

Looking For Sunshine Coast Business For Seo

All but one of our current SEO clients are based in Brisbane. Being based on the Sunshine Coast, we feel that we need to rectify this by working with a few local businesses with their SEO. So if you are a Sunshine Coast business with (or without) a website that isn't doing much for your busines......

3 min. read

Seo Black Hat Vs White Hat

If you've done any research on search engine optimisation then you've most likely come across the terms Black hat and White hat SEO. But what is meant by these terms? Have you ever watched early Western Movies? In these movies they always showed the good guy wearing a white hat (think......

5 min. read

Why Have Your Website Rankings Suddenly Disappeared?

Have you noticed that your once successful website has suddenly taken a dive? Has it suddenly stopped generating the webforms and calls it once did? Or maybe you noticed that all those keywords you once ranked for are a distant memory? If so, I can assure you that you are not alone. There are p......

6 min. read