Search Engine Marketing

Need help with your SEM?

Probity Web Marketing are small business digital marketing specialists, including search engine marketing. We believe that your SEM strategy should be part of your overall online marketing strategy and there are definite benefits in this being the case. For instance, research shows that by having an Adword you can generate more clicks on your organic search result. Not to mention, having a website that has been optimised for conversions can only help improve your Adwords ROI.

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What is Search Engine Marketing?

Search Engine Marketing (or SEM as it is shortened to) is essentially advertising on Search Engines such as Google and Bing. The most recognisable form of SEM is Google Adwords. This is where you pay to have your website listing show in either the top 3 or the right column of the search page (SERP - Search Engine Results Page). Generally, you are charged everytime someone clicks on your listing to go through to your website.

Adwords - Red Boxes

The main advantage of SEM is that you have control over when it runs and how much it will cost. So if you've got a lot of work on at the moment, you can pause the advertising until things quieten down.

So is SEM just Adwords?

NO, Adwords is just part of search engine marketing. Another form of SEM is Display Advertising. This is where you pay to have adverts for your website showing on a wide range of websites. Search Engines such as Google pay website owners to show ads on their websites. These website owners are paid everytime someone clicks on these ads and you guessed it, as the advertiser you are charged by Google to cover this cost and some.

So while Adwords are targeted at people who are actively searching for something (eg. Plumber Brisbane), display advertising is targetted at people who are browsing websites. You can choose what sort of sites your ads will show, so you can use it to prompt a visit or build your brand.

What about Retargeting and Remarketing?

This is another form of Search Engine Marketing. In a nutshell, this is where you can target your display ads to people who have already visited your website. When someone visits a specific page on your website they will download a cookie to their computer. This cookie will then trigger your display ads a certain number of times over a specified period. I'm sure you've seen this when you've visited a website and then suddenly start seeing ads for it everywhere you go on the internet. Done properly, this is a very powerful way to keep your product or service in front of someone while they work through a purchase decision. However, done poorly, you can just look like a cyber stalker!

As for the 2 names: Retargeting is what it is called generally and Remarketing is what Google calls it.

Display Advertising - Remarketing

Remember, SEM is not enough

Too many businesses get suckered into a search engine marketing program and believe this is all they need to do. However, like traditional advertising, you can't just spend money on a newspaper ad and think that all your sales problems will be fixed. You should also be looking at how you can maximise the sales you get from any enquiries generated by that ad. Furthermore, you would also be looking at advertising in a few other mediums.

Digital Marketing is no different. You should not only be looking to advertise in more than one area but should also be looking at how you can maximise your sales from any enquiries these online ads generate. This is where search engine optimisation, social media marketing and website optimisation comes in.

Our Accreditations

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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