Google has officially introduced AI Mode in Australia, marking its most advanced AI search experience yet.

Instead of showing a list of links, Google now uses AI to pull information from across the web and create a short summary that appears right at the top of the search results. In many cases, it gives users the answer they’re after without ever visiting a website.

While AI Mode improves the search experience for users, it poses new challenges for businesses and website owners. Click-through rates are likely to decline as users find answers directly within Google’s AI-generated summaries. Even if your content helps power those summaries, your site may not receive the same level of traffic as before.

How to Adapt

To stay visible and trusted, it’s more important than ever to build your brand authority and content credibility:

• Create recognisable, expert content that positions your business as a trusted source in your niche.
  
  

• Build your brand presence across multiple channels - social media, YouTube, and your website - so people search for you, not just answers.
  
  

• Focus on deeper, experience-driven content that provides value beyond what AI summaries can offer.

 

 

Final Thoughts

AI Mode marks a big shift in how Australians will experience Google Search. While organic clicks may decline, businesses that invest in authority, expertise, and brand-building will still thrive in this new search landscape.