Website Optimisation

UX Design and Conversion Rate Optimisation

Doesn't the digital marketing industry love jargon? We're always suspicious that marketing companies promote this jargon to keep you, the small business owner, confused about what exactly online marketing entails. The problem is you know your business needs it, but don't understand it, so end up paying someone who you hope can look after it for you. Unfortunately, we have heard of many instances where unscrupulous web marketing companies have signed businesses up on long contracts and then offered very little in hard results, just lots of jargon.

Our web marketing company is dedicated to providing small businesses throughout Australia with an easy to understand website optimisation solution. So don't let the tech speak confuse you, it really is quite straightforward and very effective for your business if done correctly.

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What is User Experience Design (UX Design)?

UX Design is simply looking at how a website visitor interacts with your website and adapting the design and layout to make it as easy as possible for them to use your services or purchase your products.

When talking about UX Design, you'll often hear stats such as Bounce Rate, Time on Site, Pages Visited etc. These stats will help show whether a website visitor likes your website or if they find it confusing. If they don't like your website, they'll leave straight away (high bounce rate) or only view a few pages and spend limited time on it. Of course, these stats are just a guide and in some cases can be misleading; for example, if someone comes to your site and 'Click to Call' you straight away they will be shown as a high bounce rate but in fact converted to a sale. 

What is Conversion Rate Optimisation?

Firstly, what do we mean by a "Conversion"? A website conversion is generally either a webform enquiry or an online sale (for an eCommerce website). In some instances, we also look at phone calls as conversions; but need to set up tracking software for this.

Therefore, Conversion Rate Optimisation (CRO) is looking at ways to increase your website conversions. This might be something as simple as having a 'Call to Action' box (like the one above) on your web pages.

So is that all there is to Website Optimisation?

Essentially, yes. Website optimisation is just making sure that when we drive visitors to your website that we maximise what you get out of them. I always like the analogy of a retail store. There is no point in spending money on getting people to come to your store if all they do is come in, look around and then leave. Every good Retailer knows you need good instore layout, signage and friendly sales people to make sure you convert as many sales as possible. A website is exactly the same. Unfortunately, this is often overlooked and all the focus is on SEO, Adwords, Directory Listings etc.

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Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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