Mobile Website Design

Why you need Mobile Web Design?

When businesses first started needing a website as part of their overall marketing strategy, they were designed purely for Desktop Computers. After all, that was how we accessed the Internet. This made website design relatively straight forward and other than having to occasionally increase the width of the design (for the ever growing monitor sizes), one size fitted all. It wasn't until around 2007 and 2008 when the iPhone and Android Phones were released that we started to look at websites on small screens.

The problem was, the desktop version of the website was too small to see properly on your phone so you had to zoom in and out; not to mention that the menu buttons and links were too small and hard to press with your finger. The overall user experience was terrible, so mobile website design became important. This importance continues to grow as the number of people using mobile devices to look at your website continues to grow.

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How does good Mobile Website Design help?

A mobile friendly website helps your business in 2 key areas:

  • User Experience - A good mobile website design makes it easier and more enjoyable for a website visitor to look at your website. This will directly impact on the websites' ability to convert visitors into a sale or lead.
  • Search Ranking - A mobile web design will ensure that your website ranks as high as possible when someone does a search. Google won't show non-mobile friendly websites in searches completed on a mobile device (or if they do it will be too far down to bother with).

These have even more impact on the success of your website when you consider that visitors to your website using a mobile device account for between 30-50% of all your website visitors. This statistic continues to grow.

What are your Mobile Web Design options?

There are basically three different options when creating a mobile website. Below are the three options listed in the order they were first widely used.

1. Separate Websites (URLs)

This was the way we initially handled mobile website design (some people still do). Basically we created a second website and set up the main website to redirect to the mobile version if the person was on a mobile device. The mobile version was often on a subdomain such as The main issues with this is that firstly you have to maintain 2 websites and secondly your mobile version is normally very restricted so can frustrate mobile visitors who want to explore your website.

2. Dynamic Serving Website Design

This method took over from the separate website method. In this method we have the same website for both mobile and desktop, but display a different version of the web page depending on what device is being used. Often we would design a desktop, tablet and mobile version of the website and display the appropriate one. This saved us from having to maintain 2 websites, but still restricted the visitor and wasn't straight forward for search engines to index and rank.

3. Responsive Design

This is the latest method of mobile website design and is the preferred option for Google; therefore it is also our preferred option. Find out more about Responsive Website Design.

How do you know if your website is mobile friendly?

Because Google is putting so much emphasis onto mobile website design, they have created a test to make sure that your website is considered mobile friendly by them. So to test your own site, simply go to and put in your website address. What could be easier?

If your website fails the test, get in contact with us to discuss your options.

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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