The Web Marketing Process

Web Marketing, Online Marketing, e-Marketing, Internet Marketing?

I can probably go on, but you get the idea. We are all continually hearing these buzz words and most Small Business Owners and Managers have no idea exactly what they mean. Well let's take a quick moment to demystify what they mean and exactly what the process should be. Firstly, they all mean the same thing and a basic definition would be:

"The marketing of Goods and Services on the Internet."

But you already knew that didn't you? What you really want to know is what is involved in marketing on the Internet.

The 4 Stages of Web Marketing!

Below is a diagram showing the 4 main stages of Web Marketing.

Web Marketing, Online Marketing, e-Marketing, Internet Marketing - The 4 step Process

These are the main areas that we truly believe any good Online Marketing Plan should be addressing. If you are only focusing on one area, than you are really missing out on what you should be getting. Before we get into more details about exactly what each of these areas entail, let's discuss websites.

Your Website is the starting point of any effective Web marketing Plan!

By website, we mean a good Content Management Website (let's you easily make changes to it) with associated CRM Database, Email Marketing Platform and Webforms with autoresponders etc. This also needs to be designed by someone who knows what they are doing. The plethora of FREE (or low cost) template websites available online are fine for hobbyists, but if you are serious about your business, you need a professional website. We're not just saying this because we do website design, but because our results show it to be true. But if you have any doubts, read on and hopefully we will help you make an informed decision.

How is your website found?

This is the first stage of Web Marketing. Read our next page on getting your website found.

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design

Find out how we can get your website working for your business.

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