Web Marketing Plans

A complete Digital Marketing Strategy

Why our Web Marketing Plans are all you'll need

Having a website is only a small part of an overall digital strategy. The internet is full of websites that do absolutely nothing for the business they belong to. There is no point in having a website unless it is either optimised to attract visitors to it, or you have other strategies (think Adwords, Facebook, LinkedIn, TrueLocal or offline advertising like radio etc) to drive visitors to it. Better still, why not do a combination of them? Our Web Marketing Plans cover all aspects of a complete Digital Marketing Strategy.

Unlike a lot of other Digital Marketing Companies, we don't focus all of our attention on Keyword Ranking and offer plans that specify exactly what we will do each month. We believe that as a Business Owner, your top priority for your website is how many leads it generates (ie: webforms, calls or sales). For this reason, each month we do whatever we feel will improve the number of leads your website generates, including new web pages, blog posts, social media posts, online directory submissions and more.

Conditions

1 Responsive Website Design. This is a standard design and includes copying over your existing web pages. If your website:

• has an above average amount of web pages and products etc,
• or we need to optimise your content for identified searches,
• or the design and functionality is more complex than a standard website,

we reserve the right to include the time taken to complete this over into your plans' hourly quota.

Whilst we don't lock you into an ongoing contract, we do ask you to commit to the first 6 months to give us time to show our worth and help cover the extra work involved creating your new website.

2 Website Hosting. This will be on our preferred standard CMS hosted platform; Webflow. As we grow your website and add additional functionality, we may need to move it across to our premium hosted website platform. As you'd expect, this costs more than the standard platform (but with a lot more power and functionality) and this extra cost will be passed on.

3 Call Tracking. Your plan includes 2 tracking numbers (a mobile and 1300 or local number) as well as up to 650 minutes talk time/month. As we grow your website, you will eventually need more talk time, so we will pass on the additional costs.

4 Search Engine Marketing. Whilst we will manage your Adwords or other SEM platforms as part of your plan, any costs associated with these (eg. Cost per Click) are not included and will be your responsibility.

5 Social Media Marketing. Similar to Search Engine Marketing, we will manage any advertising (eg. Facebook Ads) as part of your plan, but you will be responsible for the associated costs.

6 Email Marketing. The Email Marketing Platforms we use and recommend, generally have free options for small lists with standard email campaigns. However, when your list grows or we decide that a more complex campaign is needed, there may be an additional cost passed on to you. This is always a mutual decision.

Please Note: If there is the possibility of additional charges to your web marketing plan, we will always discuss this with you beforehand to ensure you understand the charges and are happy to proceed with them.