Web Marketing for Small Business

Web Marketing for Small Business

The 4 C's of an Effective Website

How do you have an effective website?

Many websites have been put together with no real thought to what you are trying to achieve. It's all well and good to have a fantastic looking website, but if it's not making you money, then it is a waste of money.

The 4C's are a great way to look at your website to ensure that you have designed it to be effective. They were developed by Bardia Housman who is the Founder of the Web Development Company that we use for our websites. And they are:

  • Content
  • Credbility
  • Conversion
  • Customer

In a nutshell, you need good content to attract people to your site, which will then give you good credibility. This credibility will then help you convert these visitors into customers, who you must now look after to keep as customers.

This is a simplistic explanation. Download the full article on the 4C's, to learn more. It's a great read.


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