Web Marketing for Small Business

Web Marketing for Small Business

Are you part of the 41%?

The MYOB Small Business Survey for July 2008 found that only 41% of Small Businesses have or utilise a website. With the growing usage of the Internet, I find this amazing. I honestly thought the figure would be up around 70%.

Even more of a concern, is that only 45% of Small Businesses have registered a Domain. This means that rather then using email addresses that promote their business (like info@yourbusiness.com.au), they are using email addresses that promote the Internet Service Provider they are using (eg. yourbusiness@bigpond.com). I believe that using an email address that uses your unique domain, portrays a more professional image. More importantly, there is no excuse for not having your own domain and email addresses, as it takes all of 30 minutes to set up and will only cost you $54. So if you don't have your own domain name and email accounts, contact me and I will tell you how to go about it.

But I get sidetracked! The same survey found that many small businesses are using the Internet more and more. Of particular note is that 91% of you use the Internet for Online Banking and 79% of you pay Supplier Bills online. Yet only 41% of you have your own website. Shouldn't you have an online presence!! Shouldn't you be one of those Suppliers that other Businesses pay online. After all, it makes sense to make paying you as easy as possible, and the number of people using online payments shows that this is becoming the preferred option.

To find out more about the MYOB survey, click here.

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