Social Media Marketing

Social Media for Small Business

Social Media has been a buzz word ever since Facebook and Twitter took off. Like anything that has meteoric growth, there will always be lots of people trying to work out how to take advantage of this growth. Unfortunately, true to human nature, whilst some of these people have been genuine in what they are trying to do, many have been more underhanded. For this reason, I think Social Media Marketing is even more misunderstood and avoided by Small Business Owners than even SEO and SEM.

Social Media Marketing?

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What is Social Media Marketing?

Social Media is the term coined for any online platform that is designed primarily for people to interact with each other on. The most recognised examples of these are:

  • Facebook
  • Twitter
  • Google Plus
  • Pinterest
  • YouTube
  • LinkedIn

Of course these are just some of them and there are new ones popping up all the time; often aimed at specific interest groups (eg. Houzz, YELP etc).

Social Media Marketing is therefore developing strategies to promote your products and services on these social media platforms.

Does Social Marketing work?

This is a lot harder question to answer than for any other digital marketing service we offer. Whilst we can honestly say that SEO, SEM and Website Optimisation will have a huge impact on your business, we can't always say the same for social media marketing. Now don't get us wrong, we're not saying social marketing never works, it works very well for certain businesses in certain industries. As a general rule, if you sell a product or service to a market that is passionate about it, then it will work very well. For example, a sports uniform manufacturer who can tap into the sports crowd; or a 4X4 equipment supplier selling to 4x4 enthusiasts. The people in these markets will happily talk about your products and services if they are any good. On the flip side, it's hard to get people talking about you if you're a Plumber, Locksmith, Pool Cleaner etc.

So where does Social Media Marketing fit in?

We believe that social marketing should be a part of your overall digital marketing strategy. If you can generate excitement around your products and services, then by all means push it harder, but if not, then at the very least you can use it for social proof.

What do we mean by social proof? Social proof is where you can prove to potential customers that your product or service is worth buying. This is done through positive comments and reviews from existing customers on your social networks. A positive comment on facebook will be a lot more powerful than a testimonial on your website. So you should definitely be promoting this to your current and potential customers.

Of course, the reverse of a positive comment or review is a negative one. The unfortunate consequence of human nature is that we are more likely to post something negative than something positive. So even if you decide to not take part in social media, there is no guarantee that people won't post negative comments about you anyway. So by actively participating in social marketing, you are at the very least able to offset these with some positive ones.

So don't get fooled by so called "Social Media Gurus" who try and tell you that Social Marketing is the only way to go. It will always be just a part of an overall online marketing strategy.

Social Media Marketing

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Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design

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