Small Business Marketing

What is Marketing for Small Business?

Marketing is essentially any activity that promotes your products or services to potential customers. It helps fill your sales funnel with prospects so that your sales people can take them through your sales process and hopefully generate a sale from them. The biggest difference between general marketing and marketing for small business is that small business has a more limited budget. In other words, their return on investment for marketing is a lot more critical.

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What Small Business Marketing Works?

As we mentioned above, with small business it is critical that whatever marketing they undertake, it generates leads and sales at a reasonable cost. Unlike big business, small business can't really afford to spend thousands of dollars on a branding exercise to promote their overall brand with the hope that this may generate leads and sales down the track somewhere. Now don't get us wrong, we're not saying that branding isn't important, we just believe that a good marketing campaign is a higher priority. So what small business marketing strategies have the best return on investment?

Outbound Marketing

This is also often referred to as Interuption Marketing, as that is exactly what it does. You interupt people in their daily lives with your marketing message hoping to find the odd person who is currently interested in what you have to sell. This covers such forms of advertising as Radio, TV, Newspapers, Magazines and Signange etc. Whilst these strategies definitely work, they can cost a bit per sale as you need to target a lot of people to hope to atract a few.

Find out more about Outbound Marketing.

Inbound Marketing

Inbound Marketing is where you attract people to your business who are currently interested in your products or services. Unlike outbound marketing where you are just advertising to anyone hoping to interest a few, inbound marketing is more targeted and is only really seen by people looking for what you sell. Common outbound marketing strategies are website content marketing, search engine optimisation, social media and Adwords.

Find out more about Inbound Marketing.

Digital Marketing (Web, Online and Internet Marketing)

Digital Marketing essentially covers any form of marketing done on the internet. So this actually covers strategies in both inbound and outbound marketing. This is what we specialise, so to learn more simply look around our website.

Traditional Marketing

This is all those marketing methods that small business has been using for generations. It is also often referred to as offline marketing as it covers those strategies that don't involve the internet. Common examples are similar to outbound strategies as well as things like Yellow Pages etc. Whilst these still work, we truly believe that you get a better return on your investment by spending it on online strategies.

Now these aren't all the different marketing strategies available to small business, but it defintiely covers the main ones you'll come across and maybe wonder what they mean. Whilst they all have their place, we believe that every small business should have a good digital marketing strategy above all else, as this not only gives you a great return on your investment, but importantly ca be measured very easily.

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Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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