Search Engine Optimisation

What is Onsite SEO?

In simple terms, onsite search engine optimisation covers all the things you can do on a website to help it rank better in search engines. This is opposed to what is generally referred to as offsite optimisation which is all the things you do away from your website to help it rank. At Probity Web Marketing we believe that onsite optimisation is the most important part of a search engine optimisation strategy.

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What does Onsite SEO involve?

The most obvious part of onsite search engine optimisation is the actual content: eg. Web Pages, Blogs, Announcements, FAQs etc. After all, it is the content on your website that website visitors are looking for and therefore is what Google is wanting to show in their SERPs. For this reason, it is also the most important part of onsite optimisation, but it can also cover the following:

  • Keyword research and placement - what keyword is the content about and where should this be placed.
  • Content Structure - what headings, hyperlinks, image alt text etc should be included.
  • Page Structure - what should your page title, meta description, URL etc be.
  • Site Structure - this includes breadcrumbs, sitemaps, menus etc. How does the entire site come together and be navigated?
  • Schema - how can we help Google and Social Networks display our listings etc.

Sorry for getting a bit technical there, but you did ask.

Why Onsite is the most important part of Search Engine Opimisation.

As we have discussed in "how search engines work", it is important that when you do a search with Google (or Bing etc) that they display a list of great websites that will have your answer. Otherwise you might change to a competitor and that affects their income stream. So what do we consider a great website? Is it a website with lots of great content that is easy to read and navigate; or is it a website with a minimum of content but lots of links to it? The obvious answer is great content. So that means that great content will always be important to Google and as they continue tweaking their algorithm (the program that ranks sites) they will always rate it highly. The reverse can be argued for links, particularly when there is a whole industry created around getting spammy links for SEO. So why wouldn't you spend the majority of your time, energy and money on creating great content (onsite optimisation)?

But don't just take our word for it. Here is a quote taken directly from Google's Search Engine Optimization (SEO) Starter Guide.

"Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.

Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content."

So is Onsite Search Engine Optimisation all you need?

No. You will also need to do some offsite optimisation with things like online directories and profiles. You should also be working on your website optimisation to ensure that you convert as much of the traffic (visitors) that comes to your site. You can also consider Search Engine Marketing, Social Media Marketing and anything else that might increase your online leads and sales.

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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