Search Engine Optimisation

What is Offsite SEO?

Offsite search engine optimisation is anything you do off your website to improve its ranking. Primarily this is link building, which is getting links from other websites to your website. Google (and other search engines) use links to a website as a form of recommendation and will take these into account when deciding how to rank your website. So how do you get links to your website?

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Offsite SEO - How do you get links?

There are both passive and active methods to getting links to your website. Google would prefer your link building to be passive, whereby you focus on writing great content so that people will automatically want to share your website on their own. In other words, if your website is an authority on a particular topic and I am adding info to my own website about that topic (maybe a blog post), I might suggest to my readers to read your web page for further information. This is a true recommendation. The only issue here is that you have little direct control and getting links this way can be a slow process.

Active link building for SEO allows you to get links to your website a lot faster. Some of the methods are:

  • Identify websites with similar content that rank well and contact them about linking to your website.
  • Setting up profiles on Online Directories.
  • Writing Articles with a link to your website and submit to article websites.
  • Commenting on Blogs amd Forums, including a link back to your website.
  • Sending out Press Releases (including links to your site) to online media sites.
  • Build Micro Sites and link them to your website.
  • Post to Social Networks with links to your website.
BEWARE: Some methods of Link Building are classified as Black Hat SEO and can result in a Google Penalty.

Offsite or Onsite SEO - what should you focus on?

At Probity Web Marketing we believe we are pretty smart about SEO. However, we don't think that we're smarter than the highly paid team of search experts at Google. So why would we think that we can outsmart them and do search engine optimisation different to how they want us to do it and they won't catch us out. For this reason, we believe it makes a lot more sense to do what Google recommends; which is to develop great websites with great content and structure. So therefore we spend most of our time and effort on onsite SEO.

Now that's not to say that we should neglect offsite SEO. It is important that you set up quality online profiles at respected online directories, post quality information to social media platforms and encourage website visitors to share your website.

One final note on Offsite vs Onsite SEO. If your website has been built correctly, it is your property that you have complete control over. So all the effort and time you spend developing it will benefit you into the future. Conversely, with social networks, online directories and websites that aren't yours, you have no control over. There is no guarantee that these will be around in the future, so therefore no guarantee that all your time and effort will benefit you into the future. So doesn't it make sense to spend most of your time and effort on something that you have control over and know will continue benefitting you in the future? We think so.

So if you're confused (or just need help) with SEO, why not talk to us about how we can help. Simply call us on 1300 399 515 or fill in an online enquiry form.

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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