Frequently Asked Questions
What is Click-through Rate?
Clickthrough Rate (or CTR) is the percentage of people that click on a link compared to the number of times they've been exposed to that link.
The most common 2 uses of CTR in internet marketing is:
Search Engine Optimisation (SEO)
What percentage of people click on your website in organic searches compared to how many times your website is shown.
Search Engine Marketing (SEM)
Similar to SEO, but in relation to how many times your ads are shown.
Find out more about clickthrough rate.