Frequently Asked Questions
What is a SERP?
SERP is an acronym that stands for "Search Engine Results Page". This is the page that Google shows whenever you do a search and shows a list of websites that Google feels is the best choice for whatever you searched for.
The actual listings on these pages are generally called (yes, you guessed it) SERP Listings.

Search Engine Optimisation is the process of getting your website SERP Listing as high as possible (or at least on the first page of Google).