Online Marketing for Small Business
Probity Web Marketing specialises in helping small business get the most out of the internet using a variety of strategies and services. Many small business owners understand that the internet has huge potential for their business (or are continually being told this), but are confused about how to realise this potential. The digital marketing industry can be full of mixed messages and tech speak, which is aimed at confusing the average person. We aim to demystify it all for you by proving clear information on how internet marketing can help your business. We'll take on as much or as little of your marketing and website management as you want to leave you to do what you do best, operate your business.
What is Digital Marketing?
Simply put, Digital Marketing is the marketing of goods and services on the internet. But how exactly do you market goods and services on the internet?
Digital Marketing starts with a Website
To have an effective Digital Marketing strategy that you have control over, you need to start with a website. You own your website and therefore have control over how it looks and works. If you've been told that all you need is a Facebook page or Google Local listing, you have been lead astray. The problem is that you don't have total control over these. If Facebook decides it's going to remove the "call to action" button (or similar) from your page, you really can't do anything about it. Over the years Facebook have made many changes that have affected businesses, such as the removal of doorway pages and limiting the number of feeds your posts are shown in.
So regardless of what you've been told, you need to have a well designed, functional website that you have complete control over.
What do our digital marketing services include?
If it involves the Internet, Probity Web Marketing aims to understand how it works and how to best implement it to help Small Business. We don't believe that all solutions work for all businesses and customise our solutions accordingly. Some of the solutions we do offer include:
- Website Design - content managed websites with a unique design
- Search Engine Optimisation (SEO) - helping your website get found on Google, Bing etc
- Website Optimisation (our key point of difference) - ensuring that you maximise the results from your website eg. more sales, more webform etc
- Search Engine Marketing (SEM) - advertising your website using Google Adwords and Facebook Ads etc
- Social Media Marketing - promoting your business through Social Media (Facebook, Twitter, Linked In, YouTube etc)
- eMarketing - helping you build your database and market to it
- Domain Names - purchase and manage your Domain Names (don't pay $50 or more for a Domain Name)
- Website Management - help you keep your website up to date with current content
Digital Marketing services explained
Search Engine Optimisation (SEO)
Search Engine Optimisation is where you work to get your website found organically when someone searches for one of your products or services (or related searches). The organic listings in search are those listings in the middle of the page (between the Adwords at the top and bottom) of the page. It also includes the map section of the page, however, this can sometimes be referred to as Local Area Marketing.
Find out more about Search Engine Optimisation.
Search Engine Marketing (SEM)
The most widely known form of SEM is Adwords. This is where you pay to have your listings show up at the top (or bottom) of the search page. It is the quickest way to get found on the first page of Google.
Find out more about Search Engine Marketing.
Social Media Marketing
This is where you work at getting your business, including products and services, found on a social media platform such as Facebook. However, once they found you, you still need to work out how to convert them into a customer. It isn't just about getting a lot of likes or similar. This is where your website comes in.
Find out more about Social Media Marketing.
Once you have gotten people to visit your website, you need to ensure they are happy to stay for a bit and better still, get in contact with you to buy your product or service. This is where website optimisation comes in; we look at things like User Experience and Conversion Optimisation.
Find out more about Website Optimisation.
So there you have it; a brief overview of what Digital Marketing covers.
Your local website internet marketing experts
What should I do now?
Have a look around our site to get an idea of what exactly Internet Marketing is - our aim is to demystify it as much as possible. Or better still, contact our experienced web marketing team and arrange an online meeting where we can discuss your requirements in full and explain some of the website internet marketing solutions we feel would benefit you and your business.