Google Analytics for your Website

A must for Internet Marketing

If you have a website and you don't have Google Analytics installed, then I'm sorry to say, you're not really taking your web marketing seriously. As we've already discussed, you can't improve your internet marketing if you don't measure it and have clear goals you want to achieve. Google Analytics is the bare minimum you need to track what is happening on your website. And the best bit? It's free to use.

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What is Google Analytics?

Google Analytics (GA) is a free program from Google that tracks how a website visitor gets to your website and what they do when they get there. All you need to do is set up an account and then add some tracking code to your website. If you're not comfortable finding your way around your website, you can always pass the code onto your web designer and ask them to add it. Even with a set up cost from your web designer, the longer term advantages will more than offset them.

Once you have GA installed, you can start to see what is happening on your site. Just a few of things you can see are:

How many people visited your website in the last month
Where in the country did they come from
How did they get to your website (search, yellow pages, adwords, Facebook etc)
Were they on a phone, tablet or desktop computer (even down to the brand)
Have they been to your website before
Did they stay on your site for long and look at multiple pages or just leave
What page did they come into your website and what are the most popular pages

There are a lot more you can find out about your website, but these are the main ones.

What about Conversions Tracking?

Knowing how someone gets to your website and what they do when they get there is great, but what about whether they do what you want them to do. Isn't a large part of digital marketing analytics knowing how many sales, webforms and phone calls your website generates? This is where setting up goals in GA comes in.

Setting up a goal to track whenever a webform is filled in is relatively straight forward. Similarly, Google Analytics already has an eCommerce section that can easily be set up to track the amount of sales made on your website. However, phone call tracking requires a third party platform to acurately track when phone calls have been made (see our page on call tracking software).

Setting up these Goals allows you to easily see what parts of your web marketing is converting. This includes what pages on your website, what traffic sources and screen types to name a few.

Landing page goals conversion

So if you haven't got Google Analytics set up on your website, get onto it. If you're using an SEO company and they haven't given you access to your Google Analytics, ask them for it. It doesn't matter whether you handle the internet marketing for your business or you outsource it, you should always be familiar with how your website is going.

Customer Reviews

Probity Web Marketing is your best choice for small business digital marketing companies. But don't just take our word for it, see what some of our customers think.

  • 5 5
    23 Jun 2014

    In 2009 we were looking to develop a website for our business, Haddon Kitchens and Cabinets. Not quite knowing where to start, we received a very positive referral from one of our suppliers about a company called Probity Web Marketing. After the initial meeting with Jarrod we felt comfortable with the idea of what the website could do for our business. Numerous discussions followed with lots of input from both sides and before long our new website was up and running.

    We quickly realised that websites need frequent monitoring to keep the content fresh and active, so we now have Probity Web Marketing working on our website on a regular basis. The results are very pleasing with the traffic to our website increasing but more importantly we are getting more conversions to our ‘Get a Quote’ forms.

    We’re very happy with what is being done for us and have found Jarrod to be extremely good with ideas and advice, as well as being approachable and always trustworthy with our information.

    Well done Probity Web Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    15 Dec 2017
    I have been using the team at Probity Web Marketing for a few years now. For the first time ever we have seen page 1 results on Google, what is more impressive is that the industry I am in is one of the most competitive in the country. (Sydney Plumbers) Thanks Jarrod, I would definitely recommend the results don't lie.
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design
  • 5 5
    20 Jun 2014

    Fallon Services has had a website for many years now that seemed to just tick over. With the growth of the Internet and the increasing cost of Yellow Pages and other marketing channels, a decision was made to start focussing on increasing our lead generation with the website. Our first attempt at this was with an Adwords company. This successfully drove traffic to our website, but we weren't happy with the conversion of this traffic to sales. When this was discussed with our Adwords Company, they blamed our old, tired website. At about this time, Jarrod at Probity Web marketing was referred to me.

    At our first meeting, I was confident that Jarrod knew what he was talking about, so got him started on building us a new website. This had an immediate effect to the number of webforms completed on our site. He then started an Optimisation Program that we have been continuing with for over 12 months now. This has had great results and we are getting more and more leads from our website. In fact, it is now our number one source of leads (after repeat business) and at a lower cost of acquisition to the others.

    I find Jarrod not only knowledgeable, but also extremely helpful. During this time, he has not only optimised our site, but has also made any changes to the site that we have requested. I have no hesitation recommending him to other businesses that are serious about growing their Internet Marketing.

    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Social Media Management,Website Management,Website Design
  • 5 5
    06 Feb 2018
    Dealing with the team at Probity Web Marketing is easy. They are honest. They do what they say they will and they get great results. What more could you want?
    Web Marketing Services Used:
    Search Engine Optimisation,Website Optimisation,Search Engine Marketing,Social Media Management,Website Management,Website Design

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