Summary

We first designed a website for MMS Memorials in May 2009; back when we were still just a web design company and hadn't started offering digital marketing services.

In June 2011, MMS Memorials heard of the results we were getting with one of their clients, so asked us to do the same for them. Initially, all the focus was on building their website around stone benchtops. We managed to get them on the top of Google for all their main keywords, which resulted in over 5000 visitors a month and over 100 webforms.

In April 2016, MMS Memorials made the business decision to stop offering stone benchtops and focus on traditional stone masonry and headstones. This required us to remove all mention of benchtops (high search volume) and focus on headstones etc (low volume). After the initial expected drop in traffic and enquiries, we have been slowly rebuilding the website with its' new focus.

Client Profile:

MMS Memorials are a family owned and operated Stone Masons business. They specialise in headstones and memorials. They also have a Sand Blasting Booth that can be used for surface preparation of small items.

Initial Client Issues:

  • Their website was designed by a friends’ son and didn’t really present them how they wanted. They didn’t promote it in their normal offline advertising as they were slightly embarrassed by it
  • They weren't really getting any leads from their website

Initial Client Needs:

  • A professional looking website that they could update if they wanted
  • Website Optimisation Plan to improve Natural Search traffic and conversion
  • A Web Marketing Company that knew what they were doing, could be trusted and made the process hassle free

Our Solution:

We started MMS Memorials on our Gold Web Marketing Plan. This included:

  • Designing and building a professional looking website using the Adobe Business Catalyst platform
  • Identified what keywords they needed to rank for and optimised the site for these
  • Tweaked the website design to maximise conversions
  • Regular Website Audits to identify areas for improvement and opportunities
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