Summary
All Purpose Air Conditioning was a new business and needed a website designed and optimised to generate leads for them.
Client Profile:
All Purpose Air Conditioning started as a one-man band and has grown to three (including their partner) and a possible fourth.
Initial Client Issues:
- They had no website or real online presence.
Initial Client Needs:
- A professional looking website that they could update if they wanted
- Website Optimisation Plan to improve Natural Search traffic and conversion
- They needed to generate leads to firstly to help them survive and then to grow.
Our Solution:
We started All Purpose Air Conditioning on our Gold Web Marketing Plan. This included:
- Designing and building a professional looking website using our own WaveDXP built on PlatformOS.
- Identified what keywords they needed to rank for and optimised the site for these
- Tweaked the website design to maximise conversions
- Regular Website Audits to identify areas for improvement and opportunities