Monumental and Masonry
Website URL:


Design,Optimisation,Management,SEO,Social Media


Bronze Plan


July 2011 to ongoing


Monumental & Masonry Supplies are quality Stone Masons and Stone Suppliers. They manufacture all Stone Products including Kitchen Benchtops, Fireplaces, Monuments, Headstones etc. They also have a Sand Blasting Booth that can be used for surface preparation of small items.

They are a family business started in 1976 and still run by the same family.


  • Their website was designed by a friends’ son and didn’t really present them how they wanted. They didn’t promote it in their normal offline advertising as they were slightly embarrassed by it.
  • The website had never really achieved much for them. They had no idea how many people looked at it and anecdotal evidence was that it hadn’t really generated any leads.


  • A professional looking website that they could update if they wanted. Must be easily optimised to increase Natural Search.
  • Wanted to start sending out electronic emails to their large client database, as well as allowing prospects to sign up.
  • Clear “Call to Action” boxes/buttons to maximise conversion of traffic (paid and unpaid)
  • Needed to know how the website was going (eg. How many visitors etc)
  • Website Optimisation Plan to improve Natural Search traffic and conversion


  • Designed and built a professional looking website using the Adobe Business Catalyst platform. This is a dynamic platform that allows the client to easily update their own website.
  • Included the eMarketing Module for Newsletters. Uploaded their current Database and set up a "Sign Up", which automatically gave the Prospect access to a discount voucher after opting into Newsletter.
  • Ensured that the design included clear "Call to Action" boxes and buttons. Call to Action boxes added to all key landing pages.
  • Started client on the "Gold" web marketing plan. This included:
    • All tasks required in our Web Marketing Plan.
    • Managing Database, Newsletters, Blogs and Announcement as well as any client content requirements.

Results (as at January 2015 – 3 1/2 year period)

  • Website completed and operating as planned.
  • Visitor Traffic up from around 500/month to 3 800/month. This is an increase of around 660%.
  • Goal Conversion^ up from around 5/month to between 80-100/month. This is an increase of at least 1500%.

^ Goal Conversions are Web Form Completions

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