All Purpose Air Conditioning

All Purpose Air Conditioning was a new business and needed a website designed and optimised to generate leads for them.

Client Profile

All Purpose Air Conditioning started as a one-man band and has grown to three (including their partner) and a possible fourth.

Initial Client Issues:

  • They had no website or real online presence.

Initial Client Needs:

  • A professional looking website that they could update if they wanted. Must be easily optimised to increase Natural Search
  • Website Optimisation Plan to improve Natural Search traffic and conversion
  • They needed to generate leads to firstly to help them survive and then to grow.

Our Solution

We started All Purpose Air Conditioning on our Gold Web Marketing Plan. This included:

  • Designing and building a professional looking website using our own WaveDXP built on PlatformOS.
  • Identified what keywords they needed to rank for and optimised the site for these
  • Tweaked the website design to maximise conversions
  • Regular Website Audits to identify areas for improvement and opportunities

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