All Purpose Air Conditioning

All Purpose Air Conditioning was a new business and needed a website designed and optimised to generate leads for them.

Client Profile

All Purpose Air Conditioning started as a one-man band and has grown to three (including their partner) and a possible fourth.

Initial Client Issues:

  • They had no website or real online presence.

Initial Client Needs:

  • A professional looking website that they could update if they wanted. Must be easily optimised to increase Natural Search
  • Website Optimisation Plan to improve Natural Search traffic and conversion
  • They needed to generate leads to firstly to help them survive and then to grow.

Our Solution

We started Fallon Solutions on our Gold Web Marketing Plan. This included:

  • Designing and building a professional looking website using our own WaveDXP built on PlatformOS.
  • Identified what keywords they needed to rank for and optimised the site for these
  • Tweaked the website design to maximise conversions
  • Regular Website Audits to identify areas for improvement and opportunities