Business Website Design

The starting point of a good Web Marketing Solution!

At Probity Web Marketing we believe that for a truly successful Web Marketing Solution, the first thing you need is a great looking, functional website design. There are 2 key reasons why we believe this to be true:

• Most Web Marketing Strategies have limited space to sell to your customer. Their sole purpose is to catch their attention and refer them to a website that then sells them on your Product or Service (this is true for Google Search, Yellow Pages Online, Online Directories, Adwords, Google Places (map) etc).
• There is no point spending good money attracting visitors to your website (SEO, SEM etc) only to:
  • have them bounce off your site because your website design looks unprofessional
  • look around but not really understand what you want them to do (no clear "Call to Action")
  • have no way to capture their information.

So what makes a good Business website design?

What are my Goals for the website design?

This should be the starting point of any website design. Ask yourself: "What do I want to achieve with this website?". In most cases it will be either online sales or webform enquiries. After all, the business website is an investment and don't you always want a return on your investments? So decide what your goals are and ensure these are incorporated in the website design. By this, we mean ensure that it is obvious when someone visits your website what it is you want them to do.

What information does my customer need to make a decision?

By deciding the information that your customer needs to make a decision to buy your product or service, you can then decide what is the best site layout to deliver this. What pages do you need and how will you navigate between them all?

How will I manage my website design?

The original websites were designed by a Website Designer using complex coding and where then uploaded onto a Host Server. Whenever you needed to make any changes to this site, the web pages needed to be downloaded and the changes made using this code. This essentially meant that you had  your Website Designer on speed dial and paid them to make any changes to your site. Believe it or not, there are still websites being designed and built today using this format (Disclaimer: There are some occasions where this sort of website is all you need, but I would suggest this is an exception).

Now we have a huge selection of what is commonly known as "Content Management Systems" for websites. These platforms allow you to login to your website console and make changes to it online. Therefore negating the need for software programs on your computer. Better still, they have what is referred to as a WYSIWYG (what you see is what you get) Editor, that allows you to make your changes in something like a Word Document and this will convert it to the correct code.

So a good Business Website has a good Content Management System that allows you to keep your website updated. This is extremely important when we start looking at website optimization, as the Search Engines love fresh content.

While on the topic of the Website Management System, we also believe that to get the most out of your Website Design, you need:

• a built in database to capture site visitors' details for future marketing and follow up
• and Auto Responders and Email Newsletters to communicate with.

How does Probity Web Marketing deliver this?

• We start by fully understanding your business needs and issues.
• We help you decide what your goals will be and what information you need to display.
• We discuss the various functionalities that can assist in delivering this and help you decide on which ones you want.
• Our Website Designers design your website.
• We build your website using the Adobe Business Catalyst content management system. We have been using this since 2007 and believe it offers the best "all in one" solution for small business.
• We include 1 hour of support/month in all our Hosting Plans to ensure that you get the most out of your website.