Web Marketing Blog


Best Traffic Sources for your Website

What is the best traffic source for your website? Where should you be spending your time and money to ensure your website gets plenty of visitors? Let's look at a few different reports from some leading digital marketing sites to see if we can pick a winner. But before we do that, let's refresh our memory on what the different website sources are. ..

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Social Media Platforms in Australia

What are the biggest Social Media Platforms in Australia? Do you only really need to worry about Facebook? What about Instagram; I hear more and more about it? Let's look at the stats for the different platforms in Australia. ..

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Best Digital Marketing Strategies

I recently came across a survey completed by Moz and Fractl on the effectiveness of Outbound vs Inbound Marketing Strategies. Whilst it was interesting reading about the effectiveness of each and more specifically how many people each strategy could reach with a $10k budget (Answer: Facebook Ads followed by Content Marketing were the highest), I was particularly interested in which of the digital marketing strategies had the best results. ..

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Google Panda is back out of the cage

Google Panda is the name given to the algorithm tweaks aimed at weeding out websites with poor content. These tweaks have come out at different intervals over the last few years and the latest (version 4.2) has been announced. According to Gary Illyes (a Webmaster Trends Analyst at Google), the refresh was released last weekend and will take a few months to fully roll out. ..

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Looking for Sunshine Coast Business for SEO

All but one of our current SEO clients are based in Brisbane. Being based on the Sunshine Coast, we feel that we need to rectify this by working with a few local businesses with their SEO. So if you are a Sunshine Coast business with (or without) a website that isn't doing much for your business and would like to find out how it can do so much more, why not talk to us about our SEO services..

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Why have your Website Rankings suddenly disappeared?

Have you noticed that your once successful website has suddenly taken a dive? Has it suddenly stopped generating the webforms and calls it once did? Or maybe you noticed that all those keywords you once ranked for are a distant memory? If so, I can assure you that you are not alone. There are plenty of unhappy Business Owners out there, who had great performing websites that suddenly lost all their rankings. ..

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Digital Marketing - Why doesn't small business get it?

I continually struggle to understand why so many small business owners just don't get Digital Marketing. Why can't they see the benefit of a great website and more importantly a great digital marketing strategy? Why when they use Google to find products or services for themselves, do they not stop and think that I should be leveraging this for my business? What is stopping them from implementing a proper web marketing strategy for their business? ..

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Get your website mobile friendly by April 21

Reading back through my last few blog posts, it seems that I am on a mission to get your website mobile friendly. However, there is a good reason for this. Google has just announced that on April 21st they will be changing their search algorithm to put more emphasis on mobile-friendliness for mobile search. ..

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