By Jarrod Sweetman | Tuesday, May 03, 2016
What is the best traffic source for your website? Where should you be spending your time and money to ensure your website gets plenty of visitors? Let's look at a few different reports from some leading digital marketing sites to see if we can pick a winner. But before we do that, let's refresh our memory on what the different website sources are. ..
By Jarrod Sweetman | Wednesday, October 14, 2015
What are the biggest Social Media Platforms in Australia? Do you only really need to worry about Facebook? What about Instagram; I hear more and more about
it? Let's look at the stats for the different platforms in Australia. ..
By Jarrod Sweetman | Monday, September 07, 2015
I recently came across a survey completed by Moz and Fractl on the effectiveness of Outbound vs Inbound Marketing Strategies. Whilst it was interesting reading about the effectiveness of each and more specifically how many people each strategy could reach with a $10k budget (Answer: Facebook Ads followed by Content Marketing were the highest), I was particularly interested in which of the digital marketing strategies had the best results. ..
By Jarrod Sweetman | Thursday, July 30, 2015
Google Panda is the name given to the algorithm tweaks aimed at weeding out websites with poor content. These tweaks have come out at different intervals
over the last few years and the latest (version 4.2) has been announced. According to Gary Illyes (a Webmaster Trends Analyst at Google), the refresh
was released last weekend and will take a few months to fully roll out. ..
By Jarrod Sweetman | Friday, July 10, 2015
All but one of our current SEO clients are based in Brisbane. Being based on the Sunshine Coast, we feel that we need to rectify this by working with a few local businesses with their SEO. So if you are a Sunshine Coast business with (or without) a website that isn't doing much for your business and would like to find out how it can do so much more, why not talk to us about our SEO services? ..
By Jarrod Sweetman | Monday, July 06, 2015
If you've done any research on search engine optimisation then you've most likely come across the terms Black hat and White hat SEO. But what is meant by these terms? ..
By Jarrod Sweetman | Thursday, May 07, 2015
Have you noticed that your once successful website has suddenly taken a dive? Has it suddenly stopped generating the webforms and calls it once did? Or maybe you noticed that all those keywords you once ranked for are a distant memory? If so, I can assure you that you are not alone. There are plenty of unhappy Business Owners out there, who had great performing websites that suddenly lost all their rankings. ..
By Jarrod Sweetman | Friday, May 01, 2015
There are plenty of SEO Companies out there offering to look after your
search engine optimisation through link building. They'll tell you that off-site optimisation is the best way to go and will give you the best results.
But is this still the best way to do it? ..
By Jarrod Sweetman | Saturday, April 18, 2015
I continually struggle to understand why so many small business owners just don't get Digital Marketing.
Why can't they see the benefit of a great website and more importantly a great digital marketing strategy? Why when they use Google to find products
or services for themselves, do they not stop and think that I should be leveraging this for my business? What is stopping them from implementing a
proper web marketing strategy for their business? ..
By Jarrod Sweetman | Monday, March 02, 2015
Reading back through my last few blog posts, it seems that I am on a mission to get your website mobile friendly. However, there is a good reason for this.
Google has just announced that on April 21st they will be changing their search algorithm to put more emphasis on mobile-friendliness for mobile search. ..