If you are a small business that is serious about growing, then we truly believe that you should be using search engine optimisation on your website. Better still, we have the results to show you what you could be missing out on. So don't get confused by all the jargon seo companies love to confuse you with, let us explain exactly why you should consider it.
We use everyday language to demystify the jargon. We'll listen to what you want and then discuss what will work.Help Me with my SEO!
Search Engine Optimisation is essentially optimising your website so that it ranks well in search engines (eg. Google or Bing). In other words, when someone does a search for your products or services on Google, SEO will ensure that your website listing will be at the top (or as close as possible). Having your website ranking high will mean that you will get more visitors (traffic) to your website and therefore should get more leads and sales.
Many SEO companies will promise you "No. 1 in Google", or "Top 3 in Google" etc, but don't get sucked in. It isn't just a matter of your website ranking high, but several other key points:
One of my favourite dodgy SEO practices of all time would be where they promise to get your business ranking number 1; but when you read the fine print you realise they mean your "Business Name". The problem here is that unless the majority of people seacrh for you by your business name, then this is worthless. In other words, you don't want to rank for "Bills' Plumbing" but rather "Plumber Brisbane". Funnily enough, the business name is a lot easier to rank for.
Good Search Engine Optimisation always starts with thorough keyword research!
When you do a search for something, you will usually be shown 10 different results on the first page. Other than being first, how can you stand out over the others so more people are likely to click your listing? The answer is in what your listing says.
How many times have you searched for something and found listings with the title "Home" or "Welcome to our Website" etc? Do these make you want to click on them if you were searching for "Plumber Brisbane"?
So SEO should also include influencing what you want Google (or Bing) to show when listing your website.
SEO can be broken down into 2 main strategies: Onsite and Offsite Optimisation. This is just a fancy way of saying that you can either work on your website content and structure (Onsite) or look at ways to improve your rankings without doing anything on your site (Offsite). Ths most common Offsite Optimisation strategy is Link Building.
We'll go into more detail on these 2 main search engine optimisation strategies elsewhere on the website.
In a word NO! Search Engine Optimisation should be one part of your overall Web marketing Strategy. You should also be working on your website optimisation to ensure that you convert as much of the traffic (visitors) that comes to your site. You can also consider Search Engine Marketing, Social Media Marketing and anything else that might increase your online leads and sales.