Web Marketing for Small Business

Poking fun at Twitter

Probity Design - Friday, March 27, 2009

In a previous blog post about how Twitter can help market your business, I mentioned that it was originally designed to keep Gen Y up to date with their friends. Now I personally find this concept incredibly strange and way over the top. Which is why I loved the video below when I stumbled onto it on Youtube. Now as much as I laugh at the original concept of Twitter, I do believe that it has potential in a business sense (see my previous post).

I hope you enjoy this as much as I did. Afterall, Business isn't always about being serious. Read the full article



What is the relationship between advertising in Newspapers and Online?

Jarrod Sweetman - Monday, March 23, 2009

I recently came across an interesting Research report that was conducted in October 2007. It was commissioned by Google and they wanted to see what the relationship was between Newspaper Advertising and Internet searches. What they found was that 44% of respondents stated that they head performed further research on Businesses or Products that they saw advertised in a Newspaper. Of that 44% who researched, 67% conducted the research online (Internet). Furthermore, of those that researched further, approximately 70% went on to use that Business or purchase that Product.

Now admittedly, this is a US research and it is over 18 months old. But I would suggest that Australia isn't that much different to the US and if anything, the last 18 months would probably see an increase to this as Internet Usage grows overall. Read the full article



What is Twitter and how can it help my business?

Jarrod Sweetman - Monday, February 16, 2009

Twitter is the latest thing in the Online Social Media Networking field. In the Neilson’s Media Service in October 2008, Twitter was the fastest growing Social Media Application and grew a staggering 343%. It was also heavily used by Barack Obama in his Election Campaign. Read the full article



The addiction of Facebook

Jarrod Sweetman - Thursday, January 22, 2009

 Read the full article


So where can you spend your Marketing Dollars?

Jarrod Sweetman - Tuesday, December 16, 2008

I believe the obvious place to look at for spending your Marketing Dollars, is the Internet. But then I would, wouldn't I. Afterall, one of the Services we offer is Website Design. But hear me out. Read the full article