Back in 2009, my wife decided that she wanted to take on a Property Management position on the Gold Coast. As I’d dragged her along on my many business pursuits for over 5 years, I felt it was only fair that I supported her on this one. Not only did this entail a move from Brisbane to the Gold Coast, but also meant I had to help out around the property we managed.
To achieve this, I had to downsize the business a bit and focus on existing clients and any that happened to stumble upon me (pretty much referrals).
Was it a worthwhile experience?
It most definitely was. It not only helped my wife achieve something she wanted, but also allowed me to take some time to focus on my business overall direction. As I’m sure you’re all aware, when you are madly keeping up with the increasing workload of a growing business, you sometimes stop seeing the forest for the trees. I was definitely in this situation and felt a bit like a dog chasing his tail.
Having the time to sit back and reassess, meant that I could change the overall business vision and mission and put strategies in place to make these happen.
So what’s changed?
Firstly, I decided that the business was trying to provide too many services, when we didn’t have all those services covered by someone we inherently trusted. This meant that in many instances, I wouldn’t offer a solution to someone that I knew they could use, because I wasn’t 100% convinced that we could supply it.
So now we focus 100% on the Internet (which accounts for our name change from Probity Partners to Probity Web Marketing). Our vision and mission are:
“To be the leading Web Marketing and Support company for Small Business in Australia.”
“Probity Web Marketing provides all services a Small Business will need to get the most out of the Internet and have a complete Digital Strategy.
We seek first to understand the client business and then focus on generating Sales and Leads as well as integrating their business with the Internet in the most cost effective way.”
In other words, we now focus on helping Small Business get the most out of the Internet. Whether this is a website, social media, Adwords, eCommerce, eMarketing, online management platforms or a combination of everything.
So if you’re confused about the Internet (don’t worry, you are certainly not alone), give us a call to arrange a time to help you understand how easy it is to get some great results.
What’s the future hold?
My wife is coming close to finishing her contract, so we will be making a lifestyle move to the Sunshine Coast. Not only will this put us where we have wanted to live for some time, but also means that I will be back focussed 100% on the business and looking to grow. So you can rest assured that if you become one of our clients, we will be able to give you the same high level of service we gave our limited client base over the last 2 years.
Whilst we may have had limited clients, we have been doing some great things for them and have learnt a lot as well. So be sure to check out the case studies of some of these to see what we did and what can be possible for your business.